Brand Manager

The Talent Mill AU & NZ - Designer, Luxury, Fashion Retail Recruitment; Byron; On-site; AUD 90,000 - 140,000; Full time

Job summary

The Talent Mill AU & NZ is seeking a commercially minded Brand Manager in Byron Bay to drive creative and commercial priorities across campaigns, launches, packaging, content, partnerships and brand activity. You will lead the critical path from brief to delivery, coordinating timelines, budgets, suppliers and internal stakeholders.

You will collaborate with the creative team and senior leadership to translate brand priorities into briefs and ensure consistent execution across channels, events

Qualifications

• Experience in premium fashion or luxury consumer brands.
• Proven ability to manage multiple projects from concept to delivery.
• Strong understanding of brand storytelling and cross-channel execution.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead end-to-end brand campaigns, product launches, content and marketing initiatives.
• Translate priorities into actionable briefs, timelines, deliverables and budgets.
• Own the marketing calendar and manage multiple concurrent projects.

Skills

Brand management

Integrated marketing

Campaign & project management

Brand storytelling

Multi-channel marketing

Job description

The Brand Manager is a highly autonomous role, responsible for translating creative and commercial priorities into exceptional end-to-end execution across campaigns, product launches, packaging, content, partnerships and broader brand activity.

This role will execute the critical path from brief through to delivery, bringing together creative, commercial and operational workstreams while managing timelines, budgets, suppliers, agencies and internal stakeholders.

Key Responsibilities

• Lead the end-to-end execution of brand campaigns, product launches, content and key marketing initiatives, ensuring consistency across all customer touchpoints.
• Translate brand and commercial priorities into actionable briefs, project timelines, deliverables and budgets.
• Own the marketing calendar, managing multiple concurrent projects from initial concept through to delivery.
• Collaborate closely with the creative team and senior leadership to bring creative ideas to life with commercial consideration.
• Oversee packaging development, sourcing and production, coordinating external suppliers and internal stakeholders.
• Manage relationships with creative agencies, PR partners, designers, photographers and suppliers, ensuring quality, timelines and budgets are met.
• Lead brand partnerships, collaborations, influencer initiatives, gifting and community activations from concept through to execution.
• Coordinate events, brand experiences and PR activity, overseeing suppliers, logistics, assets and campaign deliverables.
• Support eCommerce, wholesale and retail marketing initiatives through campaign assets, product storytelling, launch materials and brand collateral.
• Monitor campaign performance, project budgets and delivery timelines, identifying opportunities to optimise execution, efficiency and brand impact.

About You

• Experience within a premium fashion (or similar) environment essential.
• Proven experience in brand management, integrated marketing or campaign and project management within a consumer-facing business.
• Strong understanding of brand storytelling, creative development and multi-channel marketing execution.
• Demonstrated ability to manage multiple projects simultaneously, from initial concept through to delivery.
• Experience coordinating agencies, suppliers, creative partners and cross-functional stakeholders.
• Exposure to product launches, packaging development, partnerships, events or wholesale marketing would be highly regarded.
• Strong commercial awareness, with experience managing timelines, budgets and project deliverables.
• Excellent communication, organisation and stakeholder management skills.
• A proactive, solutions-focused approach, with the confidence to take ownership and drive projects forward independently.
• Comfortable working closely with senior leadership within a creative environment.

The Opportunity

This is an opportunity for a commercially minded, creatively driven Brand Manager who enjoys balancing big-picture brand thinking with hands-on delivery.

Joining a collaborative business, you will have genuine autonomy and the opportunity to influence how brought to life across multiple channels.

The ideal candidate will bring structure to creativity, thrive in a dynamic environment and take pride in delivering exceptional work from initial idea through to final execution.

This is a Confidential search, and more details about the brand will be shared if your application progresses, following an NDA.