About the Role
Evans Petersen Healthcare – Sydney North Shore NSW
This privately owned global aesthetics organisation has earned a strong reputation across the Australian market through its respected product portfolio, commitment to innovation and exceptional clinical education programs. As the business continues to grow, an exciting opportunity has become available for an experienced BrandManager to lead the marketing strategy for a well-established dermal filler portfolio. This is a highly visible role with significant influence across the ANZ business, offering the opportunity to make a meaningful contribution to future growth and commercial success. Whilst this is an initial contract, the business is growing therefore future long-term opportunity is a consideration.
Why You'll Love This Role
- Take ownership of a market-leading dermal filler portfolio within a highly respected global aesthetics organisation.
- Play a pivotal role in shaping brand strategy and driving commercial growth across Australia and New Zealand.
- Partner with leading Key Opinion Leaders (KOLs), clinicians and industry experts.
- Work cross-functionally with sales, medical education, events and global marketing teams.
Key Responsibilities
- Develop a deep understanding of customer and consumer segments, behaviours and decision-making journeys to create impactful brand strategies and marketing plans.
- Lead the development and execution of marketing initiatives for the dermal filler portfolio, ensuring alignment with commercial objectives.
- Partner closely with the National Sales Manager and wider sales team to maximise the effectiveness of marketing activities.
- Collaborate with medical education and events teams to deliver high-quality educational programs and customer engagement initiatives.
- Establish and maintain strong relationships with local and global KOLs to support product education, adoption and portfolio growth.
- Work with medical education teams to develop customer education strategies and measure behavioural change and return on investment.
- Partner with internal and external agencies to develop compelling digital content that enhances brand awareness, engagement and product uptake.
- Manage annual marketing budgets, ensuring effective allocation of resources and strong return on investment across all activities.
- Collaborate with global marketing colleagues to leverage international best practice, resources and strategic initiatives.
About You
- Tertiary qualifications in Marketing, Digital Marketing, Health Sciences, Business or a related discipline.
- Previous product marketing experience within the aesthetics industry is essential.
- Strong knowledge of the Australian and New Zealand regulatory environment within the aesthetics sector.
- Demonstrated success developing and executing brand plans that deliver measurable commercial outcomes.
- Experience using social media and digital channels to drive brand performance and customer engagement.
- Proficiency with Canva or similar marketing content tools.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Excellent analytical capabilities, with the ability to interpret market data and translate insights into action.
- Strong commercial acumen and experience managing brand budgets.
- A collaborative, proactive and relationship-focused working style.
What's on Offer?
- Competitive salary package, and incentive scheme.
- North Sydney location with hybrid working arrangements.
- Exposure to a highly regarded global aesthetics brand portfolio.
- Career growth opportunities within a growing international organisation.
- Supportive, collaborative and high-performing team environment.
This opportunity is only open to candidates who are eligible to work in Australia and hold the appropriate Visa to work permanently and a Full Driver's License.