Marketing Specialist

DermapenWorld; Sydney; Hybrid; AUD 70,000 - 95,000; Full time

Job summary

DermapenWorld is seeking a commercially minded Marketing Specialist to drive digital marketing, community engagement and brand growth across Australia and international markets. This hands-on role blends strategy with execution and analysis, collaborating with clinics, distributors and agencies to deliver impactful campaigns.

You will manage campaigns, content, CRM, automation and analytics, report insights, and support product launches and events in a fast-paced, collaborative environment with

Qualifications

• Experience in marketing within medical devices, skincare, aesthetics, healthcare or related industry.
• Strong digital marketing and social media expertise.
• Experience with CRM systems, marketing automation platforms and campaign analytics.
• Excellent stakeholder management and communication skills.
• Strong copywriting and content development capability.
• Experience delivering campaigns that drive engagement and business growth.
• Data-driven approach with ability to interpret results and make recommendations.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with growth objectives.
• Manage and optimise digital marketing channels and customer engagement initiatives.
• Create and coordinate engaging content across Instagram, Facebook, LinkedIn and other channels.
• Support PR activities, media campaigns and brand awareness initiatives.
• Build and maintain relationships with clinicians, distributors, influencers and strategic partners.
• Coordinate product launches, trade shows, educational events and training activities.
• Monitor campaign performance and deliver insights and recommendations through reporting.
• Analyse market trends, customer insights and competitor activity to identify opportunities.
• Support affiliate programs, social communities and brand advocacy initiatives.
• Collaborate with creative teams and external agencies to ensure on-brand marketing execution.

Skills

Digital marketing

Content creation

CRM platforms

Marketing automation

Campaign analytics

Stakeholder mgmt

Copywriting

Tools

CRM platforms

Analytics tools

Job description

At DermapenWorld, we're passionate about innovation and helping people feel confident in their skin. As a globally recognised leader in medical aesthetics, we partner with clinics, distributors and practitioners across the world to deliver industry-leading devices, skincare products and education programs.

We are looking for a commercially minded and creative Marketing Specialist to join our growing team. This is an exciting opportunity to play a key role in driving digital marketing initiatives, community engagement, product promotion, strategic partnerships and brand growth across Australia and key international markets.

About the Role

Reporting to the Senior Marketing Manager, you will be responsible for planning, delivering and optimising marketing campaigns that support business growth, customer engagement and brand awareness.

This is a hands‑on role that combines strategy, execution and analysis. You'll work closely with internal teams, distributors, agencies, clinicians and industry partners to deliver impactful marketing initiatives across multiple channels.

Key Responsibilities

• Develop and execute integrated marketing campaigns aligned with business growth objectives.
• Manage and optimise digital marketing channels and customer engagement initiatives.
• Create and coordinate engaging content across social media platforms including Instagram, Facebook, LinkedIn and other relevant channels.
• Support PR activities, media campaigns and brand awareness initiatives.
• Build and maintain strong relationships with clinicians, distributors, influencers and strategic partners.
• Coordinate product launches, trade shows, educational events and training activities.
• Monitor campaign performance and deliver insights and recommendations through regular reporting.
• Analyse market trends, customer insights and competitor activity to identify new opportunities.
• Support affiliate programs, social communities and brand advocacy initiatives.
• Collaborate with creative teams and external agencies to ensure high-quality, on‑brand marketing execution.

About You

You are a proactive marketer who enjoys balancing creativity with commercial outcomes. You thrive in a fast‑paced environment, take ownership of your work and enjoy working across multiple projects and markets.

You will bring:

• Experience in marketing within medical devices, skincare, aesthetics, healthcare or a related industry.
• Strong digital marketing and social media expertise.
• Experience with CRM systems, marketing automation platforms and campaign analytics.
• Excellent stakeholder management and communication skills.
• Strong copywriting and content development capability.
• Experience delivering successful campaigns that drive engagement and business growth.
• A data‑driven approach with the ability to interpret results and make recommendations.
• Strong organisational and project management skills.
• A collaborative mindset and positive, solutions‑focused attitude.

You'll have the opportunity to work with a globally recognised brand, contribute to exciting product launches and marketing initiatives, and build your career in a dynamic, growing industry. The role offers a hybrid working arrangement, combining office and approved home‑based work.