Senior Brand Manager - Innovation

Opella; Brisbane; On-site; AUD 120,000 - 170,000; Full time

Job summary

Opella is seeking an Innovation Senior Brand Manager to shape a 2–5 year product pipeline, turning consumer insights into compelling health propositions. You’ll lead cross-functional teams from initial concept through validation and commercialization, building strong business cases and ensuring credible health claims.

You’ll collaborate with R&D, Medical, Regulatory and commercial partners to translate science into meaningful consumer benefits, delivering growth while keeping consumer needs at

Qualifications

• Experience in front-end innovation and product development.
• Ability to translate consumer insights into product concepts and claims.
• Strong cross-functional collaboration across R&D, regulatory and commercial teams.

Responsibilities

• Develop and shape a 2–5 year innovation pipeline for products and propositions.
• Translate consumer insights and scientific capabilities into compelling concepts.
• Lead claims development and positioning with medical, regulatory and technical partners.
• Manage cross-functional projects from concept to stage-gate development.
• Build robust business cases, assessing market potential and profitability.
• Partner with R&D, supply, regulatory and commercial teams to resolve feasibility barriers.
• Guide concepts toward commercialization with consumer-led propositions.

Skills

Innovation

Brand marketing

New product development

Job description

Role: Innovation Senior Brand Manager

Grade: L2-2

Location: Sydney or Brisbane

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Innovation Senior Brand Manager, you’ll bring your skills, curiosity and drive to make health simpler, smarter and more human.

About the job:

As an Innovation Senior Brand Manager, you’ll help shape the future of our portfolio by identifying and developing new product opportunities that make everyday health simpler, more effective and more rewarding for consumers.

You’ll build a 2 to 5-year innovation pipeline, uncovering unmet consumer needs, emerging health and wellness trends and opportunities to turn scientific capabilities into meaningful product solutions. Working closely with Research & Development, Medical, Regulatory, Supply and commercial partners, you’ll take ideas from early opportunity identification through concept development, validation and commercialization.

Combining consumer insight, creativity and commercial thinking, you’ll develop compelling value propositions and trusted health claims, building innovation platforms with the potential to deliver meaningful consumer impact and sustainable growth.

Main responsibilities

• Develop and shape a 2 to 5-year innovation pipeline, identifying unmet consumer needs, emerging health trends and opportunities for new products and propositions.
• Translate consumer insights and scientific capabilities into compelling product concepts, value propositions and accessible health benefits.
• Lead the development of product claims and positioning, partnering with Medical, Regulatory and technical experts to ensure concepts are meaningful, credible and appropriate for consumers.
• Lead cross-functional innovation projects from concept through stage-gate development, coordinating feasibility, validation, financial modelling and key project milestones.
• Build and validate commercial business cases, assessing market potential, investment requirements, profitability and opportunities for sustainable growth.
• Partner with Research & Development, Supply, Regulatory and commercial teams to assess technical and operational feasibility and resolve barriers throughout the innovation process.
• Guide validated concepts towards commercialization and handover, ensuring brand execution teams receive a clearly defined, consumer-led proposition that is ready for activation.

About you:

• Strong experience in innovation, brand marketing or new product development, ideally within FMCG, consumer healthcare, pharmaceutical or another regulated consumer environment.
• Demonstrated experience in front-end innovation and product development, taking opportunities from consumer insight and early concept through validation and launch.
• Experience developing consumer propositions, product positioning and claims, with the ability to translate complex scientific or technical information into clear consumer benefits.
• Strong commercial capability, including experience developing business cases, financial models and evaluating P&L potential.
• Experience working closely with Research & Development, Regulatory, Medical and other technical partners to navigate product development and approval requirements.
• Strong consumer insight capability with the ability to identify unmet needs, interpret emerging trends and translate learnings into innovation opportunities.
• Excellent cross-functional leadership and communication skills, with a proactive mindset and confidence navigating ambiguity and evolving priorities.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.