Brand Manager

Woolworths Group; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working model

Sonder app access

Generous leave policy

Team discounts

Job summary

Woolworths Group seeks a Brand Manager to evolve and manage the Brand Design system, aligning with partners like Cartology and Primary Connect to drive brand consistency and commercial outcomes. You’ll work with agency partners, internal creative leads, and stakeholders to orchestrate a connected brand experience across customer touchpoints.

You will partner on governance, risk management, and brand translation across channels, ensuring cultural relevance and seamless brand delivery while

Qualifications

• Minimum 5+ years in Brand, Marketing or Design Enablement.
• Tertiary qualification in Marketing, Communications, Design, or equivalent.
• Background in retail or managing brand systems across multi-partner environments.

Responsibilities

• Brand governance & risk management: lead brand enablement processes and ensure brand standards.
• Maintain Brand Hub and ensure it remains the single source of truth for assets.
• AI creative guidelines and input for agentic AI personalization and development.
• Orchestrate cross-functional partnerships to ensure brand-aligned delivery.

Skills

Stakeholder management

Brand governance

Strategic problem solving

AI & digital literacy

Partner management

Attention to detail

Education

Tertiary qualification in Marketing, Communications, Design, or equivalent

Job description

We Are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What You’ll Do

We are looking for a Brand Manager to Assist in evolving and managing the Woolworths Food Group Brand Visual and Verbal Design system, helping partners such as Cartology and Primary Connect interpret and apply these guidelines to achieve brand consistency and help drive commercial outcomes

In this role, you will be partnering closely with agency partners, internal creative leads, and key cross-functional stakeholders to help orchestrate a seamlessly connected brand experience across every customer touchpoint, ensuring our brand shows up consistently, cohesively, and with cultural relevance

Key Responsibilities Include

• Brand Governance & Risk Management: Build and champion new brand enablement processes to ensure the brand system is easily disseminated and understood. Lead collaborative reviews of in-store filming, AANA/Marketing to Children compliance, and maintain brand standards across Cartology and Commercial channels to mitigate significant business risks.
• Brand Hub: Help to maintain strategically critical infrastructure like the Brand Hub. Maintain and optimize the Brand Hub as the single source of truth for assets.
• AI & Innovation: Champion the development of AI Creative Guidelines and provide brand-led input for Agentic AI personalisation and development. Seek opportunities to drive efficiencies and cost savings for the team in the execution of brand, including development of longer term brand assets.
• Stakeholder Management: Orchestrate high-level cross-functional partnerships (Cartology, Legal, Store Ops, Primary Connect) to ensure seamless, brand-aligned delivery.

What You’ll Bring

• Stakeholder Management: Navigating complex, matrixed environments to align conflicting priorities and drive consensus.
• Brand Governance: Expert management of compliance, trademark strategies, and legal risk mitigation.
• Strategic Problem Solving: Distilling complex brand strategies into clear, actionable brand frameworks.
• AI & Digital Literacy: Practical application of creative AI tools and management of digital brand infrastructure (e.g., Brand Hub).
• Partner Management: Driving high-performance outcomes from creative and design agencies.
• Attention to Detail: Balancing broad brand guardianship with precise executional standards.

Qualifications

• 5+ years in Brand, Marketing, or Design Enablement.
• Tertiary qualification in Marketing, Communications, Design, or equivalent.
• Background in retail or managing brand systems across multi-partner environments.

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential.

What You’ll Experience

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.