Brand Manager

Woolworths Group; Geehi; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Wellbeing programs

Team discounts

Job summary

Woolworths Group is seeking a Brand Manager to evolve the Brand Visual and Verbal Design system, ensuring consistency and driving commercial outcomes across Cartology and Primary Connect. You will partner with agency teams and internal stakeholders to orchestrate a connected brand experience across customer touchpoints with cultural relevance.

The role requires 5+ years in Brand/Marketing/Design Enablement, plus a tertiary qualification in Marketing, Communications, or Design, and retail

Qualifications

• 5+ years in Brand, Marketing, or Design Enablement.
• Bachelor’s degree or equivalent in Marketing, Communications, or Design.
• Experience in retail or managing brand systems across multi-partner environments.

Responsibilities

• Brand governance and risk management across brand standards.
• Maintain Brand Hub as the single source of truth for assets.
• Collaborate with Cartology, Legal, and Primary Connect to deliver brand-aligned outcomes.
• Develop AI Creative Guidelines and support AI personalization efforts.

Skills

Brand governance

Stakeholder management

AI & digital literacy

Brand strategy

Partner management

Education

Tertiary qualification in Marketing, Communications, Design

Tools

Brand Hub

AI creative tools

Job description

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

We are looking for a Brand Manager toAssist in evolving and managing the Woolworths Food Group Brand Visual and Verbal Design system, helping partners such as Cartology and Primary Connect interpret and apply these guidelines to achieve brand consistency and help drive commercial outcomes

In this role, you will bepartnering closely with agency partners, internal creative leads, and key cross-functional stakeholders to help orchestrate a seamlessly connected brand experience across every customer touchpoint, ensuring our brand shows up consistently, cohesively, and with cultural relevance

Key responsibilities include:

• Brand Governance & Risk Management: Build and champion new brand enablement processes to ensure the brand system is easily disseminated and understood. Lead collaborative reviews of in-store filming, AANA/Marketing to Children compliance, and maintain brand standards across Cartology and Commercial channels to mitigate significant business risks.
• Brand Hub: Help to maintain strategically critical infrastructure like the Brand Hub. Maintain and optimize the Brand Hub as the single source of truth for assets.
• AI & Innovation: Champion the development of AI Creative Guidelines and provide brand-led input for Agentic AI personalisation and development. Seek opportunities to drive efficiencies and cost savings for the team in the execution of brand, including development of longer term brand assets.
• Stakeholder Management: Orchestrate high-level cross-functional partnerships (Cartology, Legal, Store Ops, Primary Connect) to ensure seamless, brand-aligned delivery.

What you’ll bring

• Stakeholder Management: Navigating complex, matrixed environments to align conflicting priorities and drive consensus.
• Brand Governance: Expert management of compliance, trademark strategies, and legal risk mitigation.
• Strategic Problem Solving: Distilling complex brand strategies into clear, actionable brand frameworks.
• AI & Digital Literacy: Practical application of creative AI tools and management of digital brand infrastructure (e.g., Brand Hub).
• Partner Management: Driving high-performance outcomes from creative and design agencies.
• Attention to Detail: Balancing broad brand guardianship with precise executional standards.

Qualifications

• 5+ years in Brand, Marketing, or Design Enablement.
• Tertiary qualification in Marketing, Communications, Design, or equivalent.
• Background in retail or managing brand systems across multi-partner environments.

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential.

What you’ll experience

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zambia, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.