Brand Manager

TALENTD Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

A founder-led Australian luxury house is seeking its first senior brand marketer to work directly with the Founder & Creative Director. You will help shape the brand's global campaigns and calendar, guiding campaigns from concept to market across DTC, retail, PR, CRM, social and paid channels.

Expect to lead product launches, collaborations and international activations, briefing and coordinating partners while ensuring brand codes and visual language stay consistent as the business scales.

Qualifications

• 5-8+ years in luxury, fashion, beauty, accessories or premium consumer.
• Genuine multi-market experience - you’ve run campaigns across several regions, not just one.
• Evidence of originating ideas, not just delivering someone else’s brief.
• Comfort with founder pace: high standards, quick decisions, no layers between you and the decision-maker.
• Real feeling for design and craft and an understanding of why people buy luxury.
• Full working rights in Australia

Responsibilities

• Collaborate with the founder to build the global campaign and seasonal calendar.
• Take campaigns from concept to market across DTC, retail, wholesale, marketplace, PR, CRM, social and paid.
• Run product launches, collaborations, international pop-ups and retail activations across regions.
• Brief and manage creative partners, photographers, stylists, agencies and media.
• Lead a small marketing team and maintain brand codes, tone and visual language.
• Scale the brand while preserving its codes and evolving with the business growth.

Skills

Luxury brand marketing

Multi-market campaigns

Campaign ideation

Brand storytelling

Team leadership

Job description

A founder-led Australian luxury house is hiring its first senior brand marketer to sit directly alongside the Founder & Creative Director.

The business started in Sydney and now trades across several international markets with a customer base that behaves more like a following than a database. That has happened because the founder has personally held brand, product and creative together from day one.

This is not a role where the strategy arrives finished and you execute it. You’ll be in the room where it’s made.

What the role covers

Working with the founder to build the global campaign and seasonal calendar and having genuine input into what goes on it. Taking campaigns from concept to market across DTC, retail, wholesale, marketplace, PR, CRM, social and paid. Running product launches, collaborations, international pop-ups and retail activations so the brand lands the same way in every region. Briefing and managing creative partners, photographers, stylists, agencies and media. Leading a small marketing team and holding the line on brand codes, tone and visual language as the business scales.

What you’ll bring

• 5-8+ years in luxury, fashion, beauty, accessories or premium consumer
• Genuine multi-market experience - you’ve run campaigns across several regions, not just one. This is the first thing they will screen on.
• Evidence of originating ideas, not just delivering someone else’s brief
• Comfort with founder pace: high standards, quick decisions, no layers between you and the decision-maker
• Real feeling for design and craft and an understanding of why people buy luxury
• Full working rights in Australia

This is a build role. The right person wants their fingerprints on a brand while it’s still taking shape, and would find that more interesting than a bigger title inside a bigger machine.