Brand Manager

Vida Glow Pty Ltd; North Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Monthly product allowance

Birthday leave

Company funded parental leave

Loyalty leave – up to 5 days

Close to cafes & public transport

Job summary

Vida Glow, North Sydney, is seeking a Brand Manager to report to the Marketing Director and lead brand strategy, campaigns and launches across Australia, the UK and the US. You will work with Sales, Digital, Creative, Innovation, Operations and Finance to bring our brand vision to life and strengthen Vida Glow’s position as a global leader in ingestible beauty.

You’ll manage campaigns, support NPD, coordinate with agencies and partners, and optimise activity with performance insights.

Qualifications

• 3–5 years’ experience in Brand, Product or Marketing Management within beauty, wellness, FMCG or consumer health.
• Experience working with agencies, retailers and external partners.
• Strong understanding of consumer marketing, retail activation and digital channels.
• Experience supporting NPD and product launches.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent communication skills and the ability to collaborate across teams.
• A passion for beauty, wellness and creating brands that connect with consumers.

Responsibilities

• Support the development and execution of brand strategies, campaigns and marketing plans.
• Manage brand initiatives across digital, retail, PR, events and experiential channels.
• Support new product launches from concept through to execution.
• Partner with agencies and internal teams to deliver impactful consumer campaigns.
• Support retail marketing initiatives, including launches, activations, education and visual merchandising.
• Use consumer, market and performance insights to identify opportunities and optimise activity.
• Support brand budget management and ensure marketing investment delivers strong results.
• Help build scalable brand foundations, guidelines and ways of working as Vida Glow continues to grow.

Skills

Brand management

Marketing management

Project management

Digital marketing

Retail marketing

Job description

VIDA GLOW

North Sydney, New South Wales, Australia (Hybrid)

About the business

Vida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide. We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers’ lives and that inspires us all. The head office is based in North Sydney, Australia.

The Opportunity

Reporting to the Marketing Director, the Brand Manager will play a key role in delivering Vida Glow’s brand strategy, managing campaigns, supporting new product launches and driving brand growth across Australia, the UK and the US.

Working closely with teams across Sales, Digital, Creative, Innovation, Operations and Finance, as well as external agencies and partners, you will help bring our brand vision to life and strengthen Vida Glow’s position as the global leader in ingestible beauty.

What You'll Do

• Support the development and execution of brand strategies, campaigns and marketing plans.
• Manage brand initiatives across digital, retail, PR, events and experiential channels.
• Support new product launches from concept through to execution.
• Partner with agencies and internal teams to deliver impactful consumer campaigns.
• Support retail marketing initiatives, including launches, activations, education and visual merchandising.
• Use consumer, market and performance insights to identify opportunities and optimise activity.
• Support brand budget management and ensure marketing investment delivers strong results.
• Help build scalable brand foundations, guidelines and ways of working as Vida Glow continues to grow.

About You

You are a commercially minded marketer who loves building brands and delivering results. You will bring:

• 3–5 years’ experience in Brand, Product or Marketing Management within beauty, wellness, FMCG or consumer health.
• Experience working with agencies, retailers and external partners.
• Strong understanding of consumer marketing, retail activation and digital channels.
• Experience supporting NPD and product launches.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent communication skills and the ability to collaborate across teams.
• A passion for beauty, wellness and creating brands that connect with consumers.

Working at Vida Glow

Whilst working at our beautifully architecturally designed office in North Sydney you will enjoy:

• A generous monthly product allowance
• Birthday leave
• Company funded parental leave
• Loyalty leave – earn up to 5 days extra additional leave
• Abundance of local cafes and close to public transport