Brand Manager - Skincare & Haircare

Vitality Brands; Melbourne; Hybrid; AUD 90,000 - 125,000; Full time

Benefits offered by this job

Hybrid working

Monthly half-day

Job summary

Vitality Brands, based at our Richmond HQ, is seeking a Brand Manager or Senior Brand Manager to lead campaigns across essano in Australia and New Zealand. The appointment will be at BM or SBM level, depending on experience, with hybrid working.

You’ll develop integrated campaigns, partner with Sales on retailer activation, and translate insights into plans that drive growth. A five-year FMCG track record and strong presentation skills are ideal.

Qualifications

• Around five years’ relevant brand management experience within FMCG.
• Australian grocery or pharmacy experience is preferred.
• Experience delivering integrated marketing across paid and organic social, e-commerce, trade and above-the-line channels.
• Customer-facing presentation experience is desirable.
• Experience managing budgets and delivering brand plans.
• Creative, hands-on approach with the initiative to manage competing priorities.
• Clear communication and the ability to build relationships across teams.

Responsibilities

• Develop and deliver integrated campaigns that build brand preference and support sales growth.
• Partner with Sales on retailer activation, category reviews and innovation sell-in across ANZ.
• Translate consumer, shopper and category insights into recommendations and activity that inform brand plans.
• Manage the marketing delivery of agreed innovation projects, working closely with Innovation and other specialist teams.
• Manage allocated marketing budgets, evaluate performance and improve effectiveness.
• Coordinate agencies and cross-functional teams to deliver quality work on time and within budget.

Skills

Brand management

Campaign delivery

Budget management

Retail activation

Cross-functional collaboration

Communication

Job description

Bring your brand expertise to what’s next for skincare and haircare at Vitality Brands.

We’re looking for an experienced Brand Manager seeking a stretch opportunity, or a Senior Brand Manager looking for a fresh challenge and portfolio. Appointment will be at BM or SBM level, depending on experience.

At Vitality Brands, we’ve been Great Place to Work Certified since 2023 and are known for building brands people love, including Cancer Council Sunscreen, essano, epzen and Senne. Our products are in millions of homes across ANZ, and we’re continuing to grow.

You’ll work on essano, New Zealand’s No.1 natural skincare brand, across its skincare and haircare portfolio in Australia and New Zealand. Based at our Richmond HQ and reporting to the Marketing Manager, you’ll bring campaigns and retailer activity to life, contribute to brand plans and deliver innovation.

What you’ll be doing:

• Develop and deliver integrated campaigns that build brand preference, attract consumers and support sales growth
• Partner with Sales on retailer activation, category reviews and innovation sell-in across ANZ
• Translate consumer, shopper and category insights into recommendations and activity that inform brand plans
• Manage the marketing delivery of agreed innovation projects, working closely with Innovation and other specialist teams
• Manage allocated marketing budgets, evaluate performance and improve effectiveness
• Coordinate agencies and cross-functional teams to deliver quality work on time and within budget

What we’re looking for:

• Around five years’ relevant brand management experience within FMCG, with demonstrated delivery of brand plans, integrated campaigns and retailer activity.
• Australian grocery or pharmacy experience is preferred; beauty or personal care experience is a plus.
• Commercial judgement and confidence using scan data, managing budgets and evaluating results.
• Experience delivering integrated marketing across paid and organic social, e-commerce, trade and above-the-line channels.
• Experience working with agencies and contributing to product development and launches; customer-facing presentation experience is desirable.
• A creative, hands-on approach, with the initiative and organisation to manage competing priorities and follow through.
• Clear communication and the ability to build relationships and influence across teams.

Why Vitality:

• Career growth through development and progression across our ANZ business
• Opportunity to shape how essano connects with consumers and shows up in market
• Our people are what make Vitality great, check out our page to see life at Vitality
• Hybrid working and a monthly half-day

Still curious? Learn what it means to go #ALL-IN at Vitality here.

Vitality Brands Worldwide is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.