Senior Brand Manager - Beauty

MCoBeauty; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Employee discounts

EAP Wellbeing support

Values-driven culture

Autonomy & accountability

Leadership academies

Career progression

Job summary

DBG Health's Axia Beauty Group in Australia seeks a Senior Brand Manager to drive growth for the Nude By Nature portfolio, delivering annual brand plans and end-to-end launch execution. You will manage pricing, forecasting, and retailer partnerships to maximise market share and profitability.

The role requires strong cross-functional collaboration, retailer engagement, and a data-driven approach to meet financial targets.

Qualifications

• 5-10 years' experience in Brand Marketing, Category Management or Commercial Marketing.
• Experience with product launches, portfolio expansion, brand refreshes or repositioning.
• Strong commercial acumen with budgets, P&L, forecasting and reporting.
• Excellent stakeholder management and cross-functional collaboration with retailers and agencies.
• Strong analytical capability to interpret sales and market data; passion for beauty trends with an entrepreneurial mindset.

Responsibilities

• Lead strategic management and growth of the Nude By Nature portfolio with annual brand plans.
• Drive innovation, forecasting, pricing, positioning and end-to-end launch execution.
• Partner with Sales, Product Development, Supply Chain, Finance, Digital, PR and external agencies.
• Lead retailer planning and activation across Pharmacy and Grocery channels with sell-in materials.
• Own portfolio performance including market share, budget, P&L, and insights.
• Develop and execute integrated campaigns across digital, social, PR, media and in-store channels.

Skills

Brand Marketing

Category Management

Commercial Marketing

Beauty FMCG

Budget & P&L management

Forecasting

Pricing strategies

Stakeholder management

Retailer relationship

Cross-functional collaboration

Analytical skills

Entrepreneurial mindset

Job description

About DBG Health & Axia Beauty Group:

At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp's head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive.

DBG Health's consumer division, Axia Beauty Group, builds leading brands with a focus on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.

About The Role

The Senior Brand Manager is responsible for driving sustainable brand growth through commercially successful innovation, best-in-class go-to-market execution, disciplined category and portfolio management, and high-impact asset development for our Nude By Nature portfolio. This role connects strategy to execution, ensuring strong retailer integration and delivery of financial targets.

This is a 12 Month Fixed-Term Parental Leave Contract

Role & Responsibilities

• Lead the strategic management and growth of the Nude by Nature portfolio, developing and executing annual brand plans that drive brand equity, market share and commercial performance.
• Drive innovation and new product development, including product evaluation, forecasting, pricing, positioning, profitability analysis and end-to-end launch execution.
• Partner cross-functionally with Sales, Product Development, Supply Chain, Finance, Digital, PR and external agencies to deliver integrated brand and marketing initiatives.
• Lead retailer planning and activation across Pharmacy and Grocery channels, developing retailer strategies, promotional plans and compelling sell-in presentations.
• Own portfolio performance, including market share analysis, sales reporting, budget management, forecasting, P&L accountability and competitor insights.
• Manage the development and execution of integrated marketing campaigns across digital, social, PR, media and in-store channels to drive consumer engagement and growth.

Skills & Experience

• 5-10 years' experience in Brand Marketing, Category Management or Commercial Marketing, ideally within Beauty, FMCG, Personal Care, Pharmacy or Grocery environments.
• Proven experience managing and growing consumer brands, including product launches, portfolio expansion, brand refreshes or brand repositioning initiatives.
• Strong commercial acumen with demonstrated experience managing budgets, P&Ls, forecasting, pricing strategies and performance reporting.
• Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams, retailers, agency partners and senior leaders.
• Strong analytical capability with experience interpreting sales, consumer and market data to identify opportunities and drive strategic decisions.
• Passion for beauty and consumer trends, combined with an entrepreneurial mindset and the ability to thrive in a fast-paced, high-growth environment.

Benefits

• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature,e.l.f. Cosmetics, Chemist's Own and more.
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and managerassistance.
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
• Work autonomously in an empowering environment that supports ownership, accountability, and personal success.
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation,disabilityor neurodiversity. We stride to build a collaborative, inclusive workplace that is representative of the communities we work and live in.