Brand, Creative & Content Manager

Nsw Rugby League; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

NSW Rugby League is seeking a Brand, Creative & Content Manager in Sydney Olympic Park to lead the brand, creative and content direction for the NSW Blues and the wider NSWRL, ensuring a premium identity across all audience touchpoints.

Reporting to the Head of Commercial & Communications, you will drive brand strategy, deliver standout campaigns, manage video content and collaborate with partners, clubs and broadcasters to tell compelling stories.

Qualifications

• Undergraduate degree in Communications, Media or equivalent.
• Experience in creative direction, brand development and content production.
• Proven track record delivering brand strategies across digital and social channels.
• Advanced video production skills for short-form, social-first and long-form content.
• Experience leading content producers, videographers, designers, agencies and freelancers.
• Strong understanding of social media, digital trends and performance insights.

Responsibilities

• Lead and evolve the NSW Blues brand strategy across platforms, campaigns, events, merchandise and partnerships.
• Develop an always-on content and storytelling strategy beyond the State of Origin window.
• Lead major creative moments and premium content, including team announcements, jersey launches and Origin campaigns.
• Oversee forward content planning, resource allocation and creative priorities.
• Build relationships with players, clubs, broadcasters and key stakeholders.
• Work with the Digital Manager on content strategies informed by audience and channel insight.
• Work with the Commercial team to create authentic partner content.

Skills

Brand development

Creative direction

Content production

Video production

Social media strategy

Stakeholder management

Education

Undergraduate degree in Communications/Media

Job description

New South Wales Rugby League (NSWRL), the governing body for rugby league in NSW and the ACT and home of the NSW Blues, is looking for a Brand, Creative & Content Manager.

The Role

Reporting to the Head of Commercial & Communications, this hands‑on leadership role leads the brand, creative and content direction of the NSW Blues and the wider NSWRL, making sure the organisation presents a compelling, consistent and premium identity across every audience touchpoint.

Key Responsibilities

• Lead and evolve the NSW Blues brand strategy across platforms, campaigns, events, merchandise and partnerships
• Develop an always‑on content and storytelling strategy that extends beyond the State of Origin window
• Lead major creative moments and premium content, including team announcements, jersey launches, Origin campaigns and documentaries
• Oversee forward content planning, resource allocation and creative priorities
• Build relationships with players, coaches, clubs, broadcasters and key stakeholders
• Work with the Digital Manager on content strategies informed by audience and channel insight
• Work with the Commercial team to create authentic partner content

About You

• An undergraduate degree in Communications, Media or equivalent
• Experience in creative direction, brand development and content production
• A track record of delivering brand strategies, campaigns and creative concepts across digital and social channels
• Advanced video production skills across short‑form, social‑first and long‑form content
• Experience leading content producers, videographers, designers, agencies and freelancers
• A strong understanding of social media, digital trends and performance insights

Key Details

• Location: Sydney Olympic Park, New South Wales
• Contract: Full time
• Closing date: 2 November 2026