Brand Content Lead: Strategy, Social & Storytelling

Professional; Canberra; On-site; AUD 124,000 - 133,000; Full time

Job summary

Australian National University is seeking a Brand Content Deputy Manager to guide the content strategy that shapes how future students perceive ANU and how the world views the University. You will help set direction, drive the pipeline, and ensure every piece of content is on time, on brand and built to make an impact.

You will edit the Study ANU Stories platform, steer the production of brand and future student content, and lead a talented team of social media, content writing and multimedia

Qualifications

• Experience leading creative professionals in a large org.
• Managing institutional social media channels.
• Delivering content strategies with measurable engagement.

Responsibilities

• Provide effective supervision and leadership to Brand content team members, ensuring workloads are managed, objectives and deadlines are met, and professional development is supported.
• Lead the day-to-day management of social media channels, ensuring content is consistent with the ANU brand and aligned with audience, reputation and revenue goals.
• Oversee the creation and production of high-quality multimedia and content for brand and future student audiences.
• Improve content planning, production workflows and channel management to enhance efficiency, return on investment and content quality.
• Develop and maintain systems and processes that support effective content production and consistent application of brand standards.
• Monitor and report on content and social media performance, using insights to inform strategy and continuous improvement.
• Build and maintain effective working relationships across Brand, Marketing, Communications and the broader University.
• Contribute expertise to the development of ANU brand and content plans and influence creative content solutions aligned with the University's brand strategy.

Skills

Brand content leadership

Social media management

Content strategy

Stakeholder engagement

Job description

Australian National University is seeking a Brand Content Deputy Manager to guide the content strategy that shapes how future students perceive ANU and how the world views the University. You will help set direction, drive the pipeline, and ensure every piece of content is on time, on brand and built to make an impact.

You will edit the Study ANU Stories platform, steer the production of brand and future student content, and lead a talented team of social media, content writing and multimedia