Brand Content Deputy Manager

Professional; Canberra; On-site; AUD 124,000 - 133,000; Full time

Job summary

Australian National University is seeking a Brand Content Deputy Manager to guide the content strategy that shapes how future students perceive ANU and how the world views the University. You will help set direction, drive the pipeline, and ensure every piece of content is on time, on brand and built to make an impact.

You will edit the Study ANU Stories platform, steer the production of brand and future student content, and lead a talented team of social media, content writing and multimedia

Qualifications

• Experience leading creative professionals in a large org.
• Managing institutional social media channels.
• Delivering content strategies with measurable engagement.

Responsibilities

• Provide effective supervision and leadership to Brand content team members, ensuring workloads are managed, objectives and deadlines are met, and professional development is supported.
• Lead the day-to-day management of social media channels, ensuring content is consistent with the ANU brand and aligned with audience, reputation and revenue goals.
• Oversee the creation and production of high-quality multimedia and content for brand and future student audiences.
• Improve content planning, production workflows and channel management to enhance efficiency, return on investment and content quality.
• Develop and maintain systems and processes that support effective content production and consistent application of brand standards.
• Monitor and report on content and social media performance, using insights to inform strategy and continuous improvement.
• Build and maintain effective working relationships across Brand, Marketing, Communications and the broader University.
• Contribute expertise to the development of ANU brand and content plans and influence creative content solutions aligned with the University's brand strategy.

Skills

Brand content leadership

Social media management

Content strategy

Stakeholder engagement

Job description

1d ago , from Australian National University

Classification: ANU Officer 8 (Administration)
Salary package: $124,392 – $133,017 per annum plus 17% superannuation
Terms: Full time, Continuing

In 1946, ANU was founded to help rebuild a changing world. We’re still at it, 80 years later. For generations, our people have turned curiosity into ideas that have shaped Australia and our region. Learn more about ANU, our history and the community that has shaped us: ANU at 80

Position overview

Great brands are built on great stories. As Brand Content Deputy Manager, you’ll lead the content strategy that shapes how future students see us, and how the world sees ANU. You’ll help set the direction, drive the pipeline, and make sure every piece of content is on time, on brand and built to make an impact.

You’ll be the editor of our Study ANU Stories platform, guide the production of brand and future student content, and lead a talented team of social media, content writing and multimedia specialists. You’ll also champion best practice across the University, with toolkits, training and standards that help ANU show up as a premium University with a unique voice and purpose. If you’re a content leader who loves strategy as much as storytelling, this is your chance to build something new.

Key responsibilities include:

• Provide effective supervision and leadership to Brand content team members, ensuring workloads are managed, objectives and deadlines are met, and professional development is supported.
• Lead the day-to-day management of social media channels, ensuring content is consistent with the ANU brand and aligned with audience, reputation and revenue goals.
• Oversee the creation and production of high-quality multimedia and content for brand and future student audiences.
• Improve content planning, production workflows and channel management to enhance efficiency, return on investment and content quality.
• Develop and maintain systems and processes that support effective content production and consistent application of brand standards.
• Monitor and report on content and social media performance, using insights to inform strategy and continuous improvement.
• Build and maintain effective working relationships across Brand, Marketing, Communications and the broader University.
• Contribute expertise to the development of ANU brand and content plans and influence creative content solutions aligned with the University's brand strategy.

The successful candidate will have demonstrated experience leading creative professionals, managing institutional social media channels and delivering content strategies that achieve measurable engagement and audience outcomes. Strong stakeholder engagement, project management and communication skills will be essential to success in this role.

For further information please contact Karen Watts, Associate Director, Brand E: ***********@anu.edu.au

The University actively encourages applications from Aboriginal and Torres Strait Islander people. For more information on employment opportunities, contact our Indigenous Employment Consultant on ***************@anu.edu.au.

ANU values diversity and inclusion and is committed to providing equal employment opportunities to those of all backgrounds and identities. For more information about staff equity at ANU, visit https://services.anu.edu.au/human-resources/respect-inclusion.