Brand & Campaign Lead - Growth & Content (Early Education)

Goodstart; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Salary packaging

Discounted childcare

Fitness Passport

Health care

Exclusive discounts

Free flu shot

Extra leave

First Nations Support

Cultural Leave

Growth opportunities

Job summary

Goodstart Early Learning in Murarrie, Brisbane, is seeking a Brand and Marketing Specialist to bring the Goodstart brand to life through campaigns, content and experiences that connect with families, educators and communities across Australia.

As our Brand and Marketing Specialist, you'll lead end-to-end marketing initiatives, coordinating campaigns from planning through to reporting, and partnering with the Brand and Marketing Lead to drive growth, awareness and enrolments.

Qualifications

• Tertiary qualifications in Marketing or related field.
• 5+ years in marketing, brand, or campaigns.
• Experience delivering multi-channel campaigns from planning to execution.
• Strong content creation and copywriting across channels.
• Experience managing digital channels (email, social, web).
• National marketing campaign experience.
• Strong stakeholder management and project coordination.
• Highly organized, analytical, proactive.
• Experience with Canva, Adobe CS, and CMS platforms desirable.
• Education/Not-for-Profit sector experience desirable.
• Current QLD Working with Children Check.
• Willing to obtain National Child Safety Foundation Training via Geccko platform.

Responsibilities

• Deliver end-to-end marketing campaigns that support brand growth, family acquisition and talent attraction.
• Develop compelling content and campaign assets that engage audiences across multiple channels.
• Coordinate photoshoots, partnerships and promotional activities that strengthen the Goodstart brand.
• Use customer insights, market trends and campaign data to improve marketing performance.
• Maintain brand consistency and provide trusted marketing advice across the business.
• Build strong relationships with stakeholders, suppliers and agency partners to deliver outcomes.

Skills

5+ years exp

Multi-channel campaigns

Content & copywriting

Digital marketing

National campaigns

Stakeholder management

Organised & proactive

Canva

Adobe CS

CMS platforms

Education sector exp

Education

Marketing/Ads/Business degree

Tools

Canva

Adobe CS

CMS platforms

Job description

Goodstart Early Learning in Murarrie, Brisbane, is seeking a Brand and Marketing Specialist to bring the Goodstart brand to life through campaigns, content and experiences that connect with families, educators and communities across Australia.

As our Brand and Marketing Specialist, you'll lead end-to-end marketing initiatives, coordinating campaigns from planning through to reporting, and partnering with the Brand and Marketing Lead to drive growth, awareness and enrolments.