Australia Marketing & Communications Lead — Strategic Growth

Pointer; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

23 days annual leave

6-week sabbatical after three years

18 weeks paid primary carer leave

Job summary

Pointer seeks a Communications and Marketing Lead for Australia to own Beam's marketing and communications strategy in the market, reporting to Melbourne Country Manager with a dotted line to London. The role covers content, social, events, demand gen, and PR, aligned with government and not-for-profit buyers, in a hybrid Melbourne setup.

You will craft stories from frontline work, run events, build campaigns, and equip sales with assets, while building the Australian market playbook and

Qualifications

• At least five years in marketing across content, social, PR, events and demand gen.
• Storyteller who writes clearly for varied audiences.
• Ability to work autonomously in a single time zone.

Responsibilities

• Learn the Australian market and partner with sales to move deals through marketing.
• Talk to customers regularly and translate insights into stories for website, video, blog, and social.
• Plan and run events, webinars, and field marketing.
• Create sales assets, outreach sequences, and ABM campaigns.
• Drive demand across paid and organic channels and email.
• Write long-form thought leadership and compelling reports.
• Build relationships with partners and press and identify PR opportunities.

Skills

Storytelling

Content marketing

Demand generation

Event management

Social media

Tools

HubSpot

Webflow

Figma

Customer.io

Job description

Pointer seeks a Communications and Marketing Lead for Australia to own Beam's marketing and communications strategy in the market, reporting to Melbourne Country Manager with a dotted line to London. The role covers content, social, events, demand gen, and PR, aligned with government and not-for-profit buyers, in a hybrid Melbourne setup.

You will craft stories from frontline work, run events, build campaigns, and equip sales with assets, while building the Australian market playbook and