Audience & Analytics Specialist (Tagging & Tracking)

Sportsbet Pty Ltd.; City of Melbourne; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working policy with home days

Parental Leave support

Hack Days

Career development programs

Onsite massages and free breakfasts

Health insurance discounts

Job summary

Sportsbet Pty Ltd in Melbourne is seeking an Audience & Analytics Specialist to shape how audience data, tracking and analytics drive smarter decisions across Marketing, Product and Tech teams. You will build foundations for segmentation, profiling and analytics, collaborate with a passionate team, and own the MarTech ecosystem.

This role reports to the Audience & Tracking Manager and offers a dynamic, fast-paced environment.

Qualifications

• Experience in Marketing Operations, MarTech or data-focused marketing.
• Knowledge of CDPs, marketing automation platforms and AdTech tools.
• Experience with digital analytics platforms like Google Analytics and tracking/attribution.

Responsibilities

• Develop and enhance audience segmentation strategies using customer data to create more personalised experiences.
• Build and maintain robust tracking, tagging and data layer frameworks for high-quality analytics.
• Partner with Marketing, Product and Technology to deliver audience and analytics solutions that support business goals.
• Lead testing and validation of audience, tracking and analytics implementations, resolving data issues.
• Turn customer and digital insights into actionable recommendations and opportunities.

Skills

SQL queries

Marketing Ops

MarTech

Digital Analytics

CDPs

AdTech

Google Analytics

Tools

Telium

Job description

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech & Data Science).

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

Love the idea of turning data into better customer experiences? As our Audience & Analytics Specialist, you'll sit within the Customer Growth team and play a key role in shaping how Sportsbet uses audience data, tracking and analytics to make smarter decisions. Working closely with Marketing, Product and Technology teams, you'll become the go-to expert for our MarTech ecosystem, helping us unlock deeper customer insights, optimise digital experiences and drive innovation across the business.

Reporting into the Audience & Tracking Manager, this hands‑on role is for someone who gets excited by the intersection of data, marketing and technology (MarTech). You'll help build the foundations that power audience segmentation, customer profiling and analytics, while collaborating with a passionate team that's always looking for better ways to work and deliver value for our customers.

Responsibilities Include

• Develop and enhance audience segmentation strategies using customer data to create more personalised and effective experiences.
• Build and maintain robust tracking, tagging and data layer frameworks that ensure high-quality, reliable analytics.
• Partner with Marketing, Product and Technology teams to deliver audience and analytics solutions that support business goals.
• Lead testing and validation of audience, tracking and analytics implementations, identifying and resolving data issues along the way.
• Help drive a data‑led culture by turning customer and digital insights into actionable recommendations and opportunities

About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

• An understanding of data structures and quality principles, with the ability to work comfortably with SQL queries.
• Experience working in Marketing Operations, MarTech, Digital Analytics or a similar data-focused marketing role.
• Knowledge of customer data platforms (CDPs), marketing automation platforms and AdTech tools (we use Telium, so this will be high advantageous)
• Experience with digital analytics platforms such as Google Analytics and a solid understanding of tracking and attribution.

You're naturally curious and love exploring how data and technology can solve problems and improve customer experiences!

The Perks

We work hard and play hard, so along with a competitive salary and generous performance‑based bonus for permanent staff members, here’s some of our other perks:

• 25 days annual leave (that’s right, an additional week’s leave!)
• Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
• Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.

We’rean inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.