Assistant Store Manager - Harbourtown (Gold Coast)

PUMA Australia Pty. Ltd.; Gold Coast City; On-site; AUD 55,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Product discounts

Career growth

Team culture

Job summary

PUMA Harbourtown on the Gold Coast is seeking an energetic Assistant Store Manager to help lead this fast-paced fashion destination. In this role you will support the Store Manager, drive sales, mentor a dynamic team, and enhance the customer experience through hands-on leadership.

You will oversee store operations, stock control, and loss prevention during peak periods, weekends and evenings, while modelling PUMA's values of speed, spirit and teamwork to deliver outstanding results.

Qualifications

• 2–4 years in retail management or apparel/footwear retail.
• Proven ability to achieve sales targets while delivering high-quality customer service.
• Energetic, adaptable, and ready to lead in a fast-paced environment.

Responsibilities

• Lead with purpose: support the Store Manager in creating a high-performance culture.
• Drive results: hit and exceed sales, service, and KPI targets.
• Develop talent: coach, mentor, and grow a passionate team.
• Own the floor: champion the customer experience and energise the sales environment.
• Keep us running: oversee operations, manage stock, and support loss prevention.
• Step up: take charge in the Store Manager’s absence and keep momentum.

Skills

Leadership

Retail management

Sales targets

Customer service

Weekend availability

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

Lead. Inspire. Succeed. Assistant Store Manager – PUMA Harbourtown PUMA Harbourtown is a fast-paced, high-energy environment where results, teamwork, and passion lead the way. Our team are on the hunt for a driven Assistant Store Manager ready to take charge and help lead this powerhouse to new heights.

• Lead with Purpose: Support the Store Manager in creating a high-performance culture.
• Drive Results: Hit and exceed sales, service, and KPI targets.
• Develop Talent: Coach, mentor, and grow a passionate team.
• Own the Floor: Champion the customer experience and energise the sales environment.
• Keep Us Running: Oversee ops, manage stock, and support loss prevention.
• Step Up: Take charge in the Store Manager’s absence and keep the momentum strong.

YOUR TALENT

We’re after more than experience, we want energy, leadership, and a passion for winning. As Assistant Store Manager at PUMA Harbourtown, you’ll inspire your team, lead from the front, and help drive one of our top-performing stores.

• Leadership Experience: 2–4 years in retail management, ideally in apparel or footwear.
• Sales-Driven Mindset: Proven ability to smash targets while delivering standout customer service.
• High Energy & Flexibility: Adaptable, proactive, and ready to lead in a fast-paced environment.
• Customer Focus: You know how to connect, engage, and build loyalty.
• Availability: Ready to work weekends, evenings, and retail peak periods—when it counts most.

Why Run with PUMA?

• Competitive salary + performance bonuses
• Career growth & leadership development
• Generous PUMA product discounts
• Fun, fast-paced team culture
• Opportunity to lead one of Oceania’s best-performing stores

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.