Manager, Commercial Marketing Sportstyle

PUMA Australia Pty. Ltd.; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

PUMA Australia Pty. Ltd. is seeking a trade and retail marketing professional to drive campaigns across wholesale, full-price stores, outlets, ecommerce, concessions and pop-ups in Oceania.

You will shape campaigns, develop integrated plans, and activate seasonal launches with a focus on traffic, conversion and sell-through while managing calendars and cross-functional partners.

Qualifications

• 3-5 years in trade or retail marketing for a multi-category consumer brand.
• Strong project management with stakeholder management experience.
• Detail oriented, organised and able to juggle multiple campaigns.
• Excellent written, verbal and presentation skills.
• Advanced MS Office skills and beginner Photoshop.

Responsibilities

• Build campaigns that move product and culture.
• Develop integrated trade and retail marketing plans to drive traffic and sell-through.
• Activate seasonal launches across Performance and Sportstyle in Oceania.
• Own seasonal marketing calendars and align internal teams.
• Deliver campaigns on time, on budget and with global alignment.
• Create local retail toolkits to empower stores and partners.
• Produce post-campaign reporting to sharpen future planning.
• Collaborate with Brand Marketing, Retail, Sales, and Ops to maximise impact.
• Build relationships with wholesale partners, agencies and stakeholders.
• Align marketing with social media storytelling for a consistent PUMA voice.
• Support GTM and sell-in presentations for seasonal reviews.

Skills

Trade marketing

Retail marketing

Project management

Communication

Presentation skills

Tools

MS Office

Photoshop

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

PUMA Oceania, Melbourne Drive the Brand. Shape the Marketplace. Activate Culture. At PUMA, we move with the speed of sport and the energy of culture. We don't blend in. We build moments that connect athletes to performance, communities to style, and consumers to the brand across every retail and trade channel in Australia and New Zealand.

WHAT THIS ROLE OWNS

This role is the powerhouse behind our trade and retail marketing presence - across wholesale, full-price stores, outlets, ecommerce, concessions and pop-ups. You'll shape how PUMA shows up across the entire marketplace.

• Build Campaigns That Move Product and Culture
• Develop integrated trade and retail marketing plans that drive traffic, conversion and sell-through across all channels.
• Activate seasonal launches across Performance and Sportstyle, ensuring each story lands consistently and meaningfully in Oceania.
• Own and manage the seasonal marketing calendars, aligning internal teams and partners around key priorities.
• Execute With Precision and Creative Intent Deliver all campaigns on time, on budget and in alignment with global direction.
• Create and support local retail toolkits, empowering stores and partners to drive community engagement.
• Produce structured, insight-driven post-campaign reporting that sharpens future planning.
• Collaborate, Influence and Elevate Partner with Brand Marketing, Retail, Sales, Sports Marketing, Merch and Operations to maximise campaign impact.
• Build strong relationships with wholesale partners, agencies and internal stakeholders.
• Align retail marketing execution with social media storytelling for a consistent market-wide PUMA voice.
• Support GTM and Commercial Planning Contribute to GTM sell-in presentations and support seasonal marketing reviews and teardowns.
• Identify opportunities to elevate sustainability, community connection and channel innovation.
• Monitor competitor activity and share insights that strengthen our strategic approach.

YOUR TALENT WHO YOU ARE

You're equal parts strategist and executor. You thrive in dynamic environments, love building campaigns that deliver real results, and know how to turn a brief into a commercially powerful, culturally relevant retail moment.

YOUR Experience and Strengths

• 3-5 years working in trade or retail marketing for a multi-category consumer brand.
• Strong project management capability with proven stakeholder management experience.
• Detail-oriented, organised and skilled at juggling multiple high-impact campaigns.
• Excellent written, verbal and presentation skills.
• Proactive, self-motivated and confident operating independently.
• Advanced MS Office skills and beginner-level Photoshop.

WHY PUMA?

Because here, you’re helping shape how one of the world’s most iconic sport and lifestyle brands shows up in the marketplace. You’ll drive campaigns people see, share and talk about. You’ll collaborate globally, innovate locally and help elevate the connection between product, athlete, community and culture. Every season brings new stories, new challenges and new opportunities to push the boundaries of retail marketing.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.