Assistant Store Manager - Broadway

Universal Store; Sydney; On-site; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Monthly Coach Bonus

Win The Week commission

Uniform allowance

Discount across Nike stores

Birthday day off

Thrive wellbeing program

Job summary

Bailey Nelson is looking for an Assistant Store Manager for our Broadway Nike store in Sydney. You’ll support the Store Manager and Optometrist, lead the team two days a week, and drive a seamless customer journey from eye test to frame selection.

This role requires proven leadership in retail or optics, a track record of meeting sales targets and KPIs, and a passion for customer experience. We offer strong incentives, internal progression, and ongoing coaching as we grow across ANZ.

Qualifications

• Proven leadership experience in a store management role.
• Track record of achieving sales targets and KPIs.
• Passion for delivering outstanding customer experiences.

Responsibilities

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense.
• Take ownership of the store 2 days a week, leading the team and driving performance.
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable.
• Coach and support your team to deliver great service, every time.

Skills

Leadership

Sales targets

KPIs

Customer experience

Job description

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down‑to‑earth team that’s obsessed with improving every day, and we’re growing fast.

Due to exciting growth plans and recent internal promotions across the business, we’re looking for an Assistant Store Manager to join our Broadway store! We want a leader who will bring energy, passion, and a genuine love for the customer experience.

What you’ll be doing

As an ASM, you’ll play a key role in the day‑to‑day success of the store:

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
• Take ownership of the store 2 days a week, leading the team and driving performance
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
• Coach and support your team to deliver great service, every time

What’s in it for you

• OTE up to $85,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!
• Hands‑on training in optical dispensing and leadership
• Ongoing support and coaching from experienced leaders
• We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who we’re looking for

• Someone who feels at home with our values: tight‑knit, down‑to‑earth, and constantly improving
• Experience in retail or optics at a supervisor or management level
• A confident leader who enjoys developing others
• Passionate about creating great customer experiences
• Confident with retail commerciality, driving KPIs, and achieving sales targets
• Must be available to work full time on a Sunday to Thursday roster

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.

We're excited to offer a new opportunity for a passionate leader to step into the role of AssistantStoreManager for ourNIKE store at Broadway!

Who We Are – Join Retailors and Shape the Future of Sport & Lifestyle Retail

At Retailors, we don’t just sell products – we create unparalleled experiences and push the boundaries of sport and lifestyle retail. As a leading Nike partner, we operate an expanding global network of premium stores, delivering best‑in‑class consumer experiences across multiple regions.

Our goal is simple: to empower athletes and inspire consumers through innovative retail conceptsand a relentless passion for sport. From our stores to our headquarters, we cultivate a high‑energy, results‑driven culture where leadership, teamwork and excellence that defines our success.

Working collaboratively with the Store Manager, you’ll lead a high‑performing team focused on delivering the Ultimate Retail Experience. You will exhibit and align yourself with Retailors’ values; LEADERSHIP, CARE, ACCOUNTABILITY, TRANSPARENCY and INNOVATION. Your day to day will involve leading by example, developing your team through hands‑on coaching, driving operational excellence and fostering a strong, positive culture within your store.

To be successful in this role you will have:

• Proven leadership experience as a Store Manager or Assistant Store Manager, confidently coaching a team to achieve strong results
• Commitment in delivering theUltimate Retail Experience
• A proven track record of exceeding sales targets and KPIs, with a results driven mindset
• True LEADERSHIP,not defined by a title, but by the impact you have on people and outcomes
• Genuine CARE,for your team, your customers and the overall success of the business
• Ownership and ACCOUNTABILITY across all store operations, ensuring smooth and successful day to day performance
• Meaningful TRANSPARENCY, built on open and consistent clear communication
• The courage to INNOVATE, with the confidence to bring fresh ideas and lead change
• A passion for NIKE, health and fitness and bringing your best

What’s in it for you?

Join a high‑performing team where you’ll enjoy a supportive and inclusive culture, exciting career growth opportunities and a great range of employee benefits! Your benefits will include:

• Winning takes hard work, commitment and solid game plan – we recognise your achievements through our competitive Monthly Coach Bonus Program and the Win The Week commission scheme
• You deserve time to recharge – that’s why we offer every second weekend off to help you maintain a healthy work‑life balance
• Represent the Nike brand everyday – with generous uniform allowances of up to $1680 per year
• Up to 30% discount across all Nike stores in our Retailors network for you and your family
• A paid day off to celebrate you on your special day – Happy Birthday from us!
• From leadership development to career progression, we invest in our people’s success
• Access to Retailors’ Thrive Program – our all‑inclusive holistic wellbeing and mental health support services
• We will pay a bonus to you for referring top talent to Retailors!

Residency Note:To be eligible to apply for this role, you must be an Australian or NZ citizen or have an appropriate visa to live and work in Australia. Further information can be obtained from the Australian Department of Immigration.

All offers are subject to successful security & police checks.