Assistant Brand Manager

Sandhurst Fine Foods; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

Sandhurst Fine Foods, Miranda (Sydney), is seeking an Assistant Brand Manager to help develop and execute brand and marketing strategies for foodservice and retail. The role is full-time and hybrid, based in Miranda, Sydney, with responsibilities spanning campaigns, packaging, events, and merchandising.

You will collaborate with Sales, Product Development and Operations to maintain brand consistency, conduct market research, analyze data, and translate insights into practical marketing actions.

Qualifications

• Strong foundational marketing skills, including brand support, campaign coordination, and basic knowledge of digital and traditional marketing channels.
• Ability to conduct market, consumer, and competitor research, interpret data, and translate insights into practical marketing actions.
• Skilled in written and visual communication, with the ability to create clear briefs, review marketing content, and maintain consistent brand messaging.
• Proficient in using common office and marketing tools (e.g., Microsoft Office, presentation software, basic analytics platforms); familiarity with social media and e-commerce environments is beneficial
• Strong organizational and time-management abilities, with attention to detail and capacity to manage multiple projects in a fast-paced environment
• Collaborative working style, with the ability to build effective relationships across sales, product, operations, and external partners
• Interest in food, FMCG, or hospitality sectors; prior experience in consumer goods, food brands, or café/restaurant environments is an advantage
• Bachelor's degree or equivalent qualification in Marketing, Business, Communications, or a related field preferred

Responsibilities

• Management of foodservice customer campaigns and digital and social media planning
• Briefing and managing creative assets
• Coordinating events
• Supporting packaging initiatives
• Managing merchandise
• Monitoring overall brand performance
• Conducting market, consumer and competitor research
• Analysing sales and marketing data
• Preparing reports and presentations to support informed brand and commercial decisions
• Working collaboratively with Sales, Product Development and Operations teams to ensure brand consistency and coordinate timely delivery of marketing initiatives

Skills

Brand support

Campaign coordination

Digital marketing

Traditional marketing

Market research

Data interpretation

Brief creation

Written communication

Visual communication

Office tools

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Presentation software

Analytics platforms

Job description

The Assistant Brand Manager Marketing role at Sandhurst is a full-time, hybrid position based in Miranda, Sydney. The role supports the development and execution of brand and marketing strategies across both foodservice and retail channels.

Key responsibilities

• Management of foodservice customer campaigns and digital and social media planning
• Briefing and managing creative assets
• Coordinating events
• Supporting packaging initiatives
• Managing merchandise
• Monitoring overall brand performance
• Conducting market, consumer and competitor research
• Analysing sales and marketing data
• Preparing reports and presentations to support informed brand and commercial decisions
• Working collaboratively with Sales, Product Development and Operations teams to ensure brand consistency and coordinate timely delivery of marketing initiatives

About you

• Strong foundational marketing skills, including brand support, campaign coordination, and basic knowledge of digital and traditional marketing channels
• Ability to conduct market, consumer, and competitor research, interpret data, and translate insights into practical marketing actions
• Skilled in written and visual communication, with the ability to create clear briefs, review marketing content, and maintain consistent brand messaging
• Proficient in using common office and marketing tools (e.g., Microsoft Office, presentation software, basic analytics platforms); familiarity with social media and e-commerce environments is beneficial
• Strong organizational and time-management abilities, with attention to detail and capacity to manage multiple projects in a fast-paced environment
• Collaborative working style, with the ability to build effective relationships across sales, product, operations, and external partners
• Bachelor's degree or equivalent qualification in Marketing, Business, Communications, or a related field preferred
• Interest in food, FMCG, or hospitality sectors; prior experience in consumer goods, food brands, or café/restaurant environments is an advantage

About us

Established in 1988, Sandhurst is a family-owned Italian-Australian business with roots in the food industry dating back to the 1950s. We specialise in premium Mediterranean inspired foods for Retail and Foodservice customers, offering olives, antipasti, oils, vinegars, condiments, sauces, and gourmet pantry staples. Blending traditional European culinary heritage with globally inspired flavours, our diverse range showcases ingredients sourced from trusted growers across the world, ensuring exceptional quality, authenticity, and consistency.