Assistant Brand Manager

[axr] Recruitment & Search; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

axr Recruitment & Search is assisting a homegrown Australian business with a 12‑month parental leave contract for an Assistant Brand Manager. You will take hands‑on ownership of the brand's social, influencer and digital campaigns.

Key tasks include managing Meta and TikTok content, briefing and tracking influencers, launching digital campaigns, and budgeting brand A&P. There is strong potential for permanency and a path to Brand Manager within 12–24 months for a digitally minded marketer.

Qualifications

• A degree in Marketing or Business, plus 5+ years' marketing experience.
• Strong focus on digital, social and influencer marketing with confidence across Meta and TikTok.
• Independent, autonomous self-starter with initiative and a positive can-do attitude.
• Strong attention to detail, excellent time management and ability to deliver on time.
• Curiosity and hunger to learn across the full marketing mix.
• Energetic, relationship-driven approach in a small team; FMCG/beverage/food service is a plus.

Responsibilities

• Lead day-to-day social media across Meta and TikTok with content planning, publishing, community management and KPI reporting.
• Manage the influencer program from briefing to posting schedules and performance tracking.
• Develop and deliver digital, social and content-led campaigns around new product launches and brand collaborations.
• Execute consumer sampling and support above-the-line communications with stakeholders and agencies.
• Track and report brand A&P and digital budgets.
• Manage the global asset download centre and partner on international digital initiatives.

Skills

Marketing degree

5+ years marketing experience

Digital marketing

Social media management

Influencer marketing

Project management

Education

Bachelor's degree in Marketing or Business

Job description

We are a homegrown, ASX-listed Australian business with a global growth story. Guided by a purpose centred on healthier living, we blend the wonders of nature with the power of science across a portfolio of well-known beverage and nutritional brands, manufactured from our own facilities in NSW and Victoria. Our flagship brand was created in Australia, leads its category here and is now exported internationally. With a lean marketing team and an ambitious growth agenda, we offer real breadth for someone who wants hands‑on exposure across the full marketing mix.

The Company:

We are a homegrown, ASX-listed Australian business with a global growth story. Guided by a purpose centred on healthier living, we blend the wonders of nature with the power of science across a portfolio of well-known beverage and nutritional brands, manufactured from our own facilities in NSW and Victoria. Our flagship brand was created in Australia, leads its category here and is now exported internationally. With a lean marketing team and an ambitious growth agenda, we offer real breadth for someone who wants hands‑on exposure across the full marketing mix.

The Role:

This Assistant Brand Manager role is a 12-month parental leave contract within our brand marketing team, reporting to the Marketing Marketing – with a strong possibility of becoming permanent for the right person. Supporting delivery of the annual brand plan, you'll take real ownership of the brand's social, influencer and campaign activity, executing digital work that drives growth, relevance and consumer connection.

Key responsibilities include:

• Lead day‑to‑day social media across Meta and TikTok – content planning, publishing, community management and performance optimisation – and own reporting and insights against KPIs
• Manage the influencer program, from briefing, content development and approvals through to posting schedules and performance tracking
• Develop and deliver digital, social and content‑led campaigns behind new product launches, and identify and manage brand collaborations
• Execute the consumer sampling program and support above‑the‑line communications, working closely with internal stakeholders and agency partners
• Track and report brand A&P and digital budgets
• Manage the global asset download centre and partner on international digital initiatives

What You’ll Bring:

• A degree in Marketing or Business, plus 5+ years' marketing experience
• A strong focus on digital, social and influencer marketing, with confidence across Meta and TikTok
• An independent, autonomous self‑starter with initiative and a positive, can‑do attitude – you see what needs doing and get on with it
• Strong attention to detail, excellent time management and a proven ability to deliver on time and to target
• Curiosity and a real hunger to learn and develop across the full marketing mix
• An energetic, relationship‑driven approach that thrives in a small, close‑knit team; FMCG, beverage or food service experience is a plus

Why Join?

This is a chance to take real ownership of the digital agenda for a homegrown brand with global reach, new launches to bring to market and international markets to partner on. With a strong possibility of permanency and a path towards Brand Manager within 12–24 months, it's an ideal next step for an ambitious, digitally minded marketer.