APAC Lifecycle Marketing Manager — AI-Driven Growth

Salt Recruitment; Sydney; Hybrid; AUD 160,000 - 180,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Salt Recruitment is partnering with a globally recognised technology SaaS leader to recruit a Lifecycle Marketing Manager into a high-performing APAC marketing team. The role spans Sydney, Singapore and India, driving acquisition, product adoption, engagement and retention across the customer lifecycle.

This strategic yet hands-on role owns programs end-to-end, leveraging automation, experimentation and AI to continuously improve performance in a hybrid Sydney-based setup.

Qualifications

• 8-10 years' experience in Lifecycle Marketing, CRM, Email Marketing or Customer Marketing.

Responsibilities

• Develop and execute lifecycle marketing strategies across acquisition, engagement and retention.
• Own the planning, orchestration and optimisation of lifecycle campaigns across email, in-product and other owned channels.
• Partner with regional and global stakeholders to localise initiatives and drive customer and commercial outcomes across APAC.
• Build programs that increase feature discovery, product adoption and long-term customer value.
• Identify lifecycle opportunities and develop scalable initiatives that improve customer engagement and retention.
• Design and optimise customer journeys through segmentation, targeting, personalisation and experimentation.
• Partner with global teams to scale best-practice lifecycle programs across the region.
• Analyse campaign performance, customer behaviour and engagement trends to drive continuous improvement.
• Champion lifecycle marketing best practices, AI adoption and automation opportunities that improve efficiency and effectiveness.

Skills

Lifecycle Marketing

CRM

Email Marketing

Marketing Automation

Tools

Marketing platforms

Job description

Salt Recruitment is partnering with a globally recognised technology SaaS leader to recruit a Lifecycle Marketing Manager into a high-performing APAC marketing team. The role spans Sydney, Singapore and India, driving acquisition, product adoption, engagement and retention across the customer lifecycle.

This strategic yet hands-on role owns programs end-to-end, leveraging automation, experimentation and AI to continuously improve performance in a hybrid Sydney-based setup.