APAC Digital Growth Lead

Sage; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Sage in Sydney, Australia, is seeking a Digital Marketing Manager to lead digital demand generation across APAC. The role focuses on paid and organic channels, AI-enabled marketing, and digital innovation to grow pipeline and revenue.

You will collaborate with regional teams, SDRs, and web specialists to optimise buyer journeys, measure impact, and drive growth across multiple markets while operating in a hybrid model (3 days in the Sydney office, 2 days remote).

Qualifications

• Experience in digital marketing, performance marketing, or growth marketing.
• Strong knowledge of paid media, SEO, website optimisation, and demand generation.
• Understanding of AI-powered marketing and evolving search trends (AEO).
• Experience using analytics to drive decision-making and improve performance.
• Knowledge of marketing platforms, attribution models, and reporting tools.

Responsibilities

• Own digital demand generation programmes across APAC, driving qualified pipeline and revenue growth.
• Manage paid digital channels including search, social, programmatic, content syndication, and review sites.
• Improve organic performance through SEO, content optimisation, and emerging search approaches such as AEO.
• Partner with global web teams to improve website performance, user journeys, and conversion rates.
• Use data and analytics to identify opportunities to improve campaign effectiveness and business outcomes.
• Develop testing and optimisation programmes across campaigns, content, landing pages, and website experiences.
• Champion AI-powered marketing approaches to improve execution, personalisation, reporting, and customer engagement.
• Work closely with regional marketing teams to deliver integrated campaigns across APAC.
• Stay ahead of changes in digital marketing, search behaviour, and buyer expectations.

Skills

Digital marketing

Performance marketing

Growth marketing

Paid media

SEO

AEO

Web analytics

Tools

Google Analytics

Tag Manager

SEO tools

Job description

Sage in Sydney, Australia, is seeking a Digital Marketing Manager to lead digital demand generation across APAC. The role focuses on paid and organic channels, AI-enabled marketing, and digital innovation to grow pipeline and revenue.

You will collaborate with regional teams, SDRs, and web specialists to optimise buyer journeys, measure impact, and drive growth across multiple markets while operating in a hybrid model (3 days in the Sydney office, 2 days remote).