Lifecycle Marketing Manager

Cox Purtell; Sydney; Hybrid; AUD 162,000 - 198,000; Full time

Job summary

Cox Purtell in Sydney seeks an experienced lifecycle marketing leader to own APAC campaigns, guiding customers from acquisition through retention with a hybrid work setup. You will design and manage journeys across email and owned channels, collaborating with regional and global teams to localise programs for APAC markets.

The role spans customer engagement and product adoption initiatives, leveraging data and experimentation to sharpen performance and drive automation across the team.

Qualifications

• 8 to 10 years' experience in lifecycle marketing, CRM or email marketing.
• Proven track record developing and executing lifecycle marketing programs across acquisition, engagement and retention.
• Strong understanding of segmentation, journey orchestration, marketing automation and email marketing best practice.

Responsibilities

• Develop and execute lifecycle marketing strategies that span the full customer journey, from acquisition through engagement and retention.
• Own end-to-end campaigns across email and other owned channels, including automated journeys and one-time initiatives.
• Design and optimise customer segmentation, targeting and personalisation strategies in partnership with global teams.
• Manage engagement programs across in-product communications and other lifecycle touchpoints to drive feature discovery and product adoption.
• Define and track lifecycle KPIs, analyse campaign performance and translate insights into clear, actionable recommendations.

Skills

Lifecycle marketing

CRM

Email marketing

Segmentation

Journey orchestration

Marketing automation

Data-driven decisions

Stakeholder management

APAC experience

Education

Bachelor's or Master's degree in a related field

Tools

Salesforce CRM

Marketo

HubSpot

Job description

$180k + Super | Hybrid working | 12 month FTC with potential for extension

About the client

Our client is a globally recognised technology company known for its creative, marketing and digital experience software, used by millions of professionals and businesses worldwide. With a significant presence across the APAC region, the business has built a reputation for innovation, collaboration and a genuine focus on customer experience. It continues to invest in its regional lifecycle marketing capability as part of a broader growth strategy across the APAC market.

About the role

This is an opportunity to lead lifecycle marketing strategy across the APAC region, owning end-to-end campaigns that guide customers from acquisition through to long-term engagement and retention. You will design and manage journeys across email and other owned channels, working closely with regional and global teams to localise and adapt these programs for APAC markets. The role also spans customer engagement and product adoption initiatives, giving you real scope to influence how customers discover and get value from the platform. You will use data, segmentation and experimentation to continually sharpen performance and identify new opportunities for automation across the team.

Duties

• Develop and execute lifecycle marketing strategies that span the full customer journey, from acquisition through engagement and retention.
• Own end-to-end campaigns across email and other owned channels, including automated journeys and one-time initiatives.
• Design and optimise customer segmentation, targeting and personalisation strategies in partnership with global teams.
• Manage engagement programs across in-product communications and other lifecycle touchpoints to drive feature discovery and product adoption.
• Define and track lifecycle KPIs, analyse campaign performance and translate insights into clear, actionable recommendations.

Requirements

• 8 to 10 years' experience in lifecycle marketing, CRM or email marketing.
• Proven track record developing and executing lifecycle marketing programs across acquisition, engagement and retention.
• Strong understanding of segmentation, journey orchestration, marketing automation and email marketing best practice.
• Experience designing automated customer journeys and omnichannel lifecycle programs.
• Results-driven with a strong analytical mindset and the ability to use data to solve complex marketing challenges.
• Excellent stakeholder management skills across regional, global and cross-functional matrix organisations.
• Bachelor's or Master's degree in a related field, or equivalent experience.