APAC Field Marketing Leader — Events & Growth

Harvey; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Harvey is building a world-class field marketing function in Australia and across APAC. We seek an experienced Field Marketing Manager who can own and execute our regional strategy, delivering flagship conferences, client dinners, and targeted ABM programs to drive pipeline and revenue.

You will partner with Sales, Customer Success, and Partnerships to identify target accounts, track KPI metrics, and manage budgets while traveling regionally to maximize event impact.

Qualifications

• 6+ years of field marketing, event marketing, or demand generation in B2B technology, SaaS, or professional services.
• Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
• Sound commercial acumen with judgement to prioritise activity that creates real impact.
• Excellent communication and relationship-building skills across sales, marketing, and executive leadership.
• Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
• Willingness and flexibility to travel across the APAC region, including international travel.
• Comfort operating in a fast-paced, high-growth environment with multiple projects and priorities.

Responsibilities

• Develop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives.
• Plan, manage, and deliver events portfolio (conferences, roundtables, webinars, executive dinners) that generate pipeline and accelerate deals.
• Partner with Sales, Customer Success, and Partnerships to identify target accounts and design ABM programs for the region.
• Analyse event performance data and market insights to refine strategy, ROI, and leadership reporting.
• Manage the regional field marketing budget, vendor relationships, and logistics for maximum impact.
• Travel regularly across Australia and the wider APAC region to deliver events and support in-market sales.

Skills

Field marketing

Event marketing

Demand generation

Lead generation

B2B SaaS

Job description

Harvey is building a world-class field marketing function in Australia and across APAC. We seek an experienced Field Marketing Manager who can own and execute our regional strategy, delivering flagship conferences, client dinners, and targeted ABM programs to drive pipeline and revenue.

You will partner with Sales, Customer Success, and Partnerships to identify target accounts, track KPI metrics, and manage budgets while traveling regionally to maximize event impact.