APAC Field Marketing Manager – Demand, Events & ABM

iManage; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

iManage in Sydney is seeking a Field Marketing Manager to drive APAC revenue growth by shaping regional marketing strategies and collaborating closely with Sales, Channel, and Marketing teams.

You will plan and execute ABM programs, regional events, and demand generation, while optimizing the buyer's journey with data-driven tactics. This role balances global initiatives with regional priorities and requires in-office presence on Tue/Thu.

Qualifications

• Proven experience building integrated marketing campaigns across multiple tactics and platforms.

Responsibilities

• Act as the key liaison between Sales and Marketing to align teams around APAC revenue growth.
• Collaborate with Sales Leadership and Customer Success on go-to-market strategies for APAC.
• Plan and execute ABM programs, regional events, and demand generation activities.
• Partner with marketing operations and digital teams to optimize the customer journey.
• Develop regional content and PR initiatives and a customer advocacy library.
• Manage vendor relationships for conferences and events to raise brand awareness.
• Collaborate with Channel team to extend co-marketing across iManage channels.
• Cultivate relationships with industry associations and media to boost APAC presence.
• Engage with customers and partners through local user groups and advocacy programs.
• Own business metrics, analyze campaign performance, manage regional budgets.

Skills

ABM programs

Sales alignment

Go-to-market strategy

Budget management

Vendor management

Tools

MarTech tools

Webinar platforms

Email marketing tools

Job description

iManage in Sydney is seeking a Field Marketing Manager to drive APAC revenue growth by shaping regional marketing strategies and collaborating closely with Sales, Channel, and Marketing teams.

You will plan and execute ABM programs, regional events, and demand generation, while optimizing the buyer's journey with data-driven tactics. This role balances global initiatives with regional priorities and requires in-office presence on Tue/Thu.