Field Marketing Manager , APAC

Harvey, Inc.; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Harvey, Inc. is seeking an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy across Australia and APAC.

You will lead the planning and delivery of events, regional activations, and integrated campaigns designed to drive pipeline and revenue, with regular travel across the APAC region. You will partner with Sales, Customer Success, and Partnerships to identify target accounts, design account-based programs, and analyze performance data to optimize ROI.

Qualifications

• 6+ years of experience in field marketing, event marketing, or demand generation.
• Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
• Sound commercial acumen with the judgement to prioritise activities that create real impact.
• Excellent communication and relationship-building skills across sales, marketing, and leadership.
• Analytical mindset with ability to track KPIs like pipeline contribution and ROI.
• Willingness and flexibility to travel across APAC, including international travel.

Responsibilities

• Develop and execute a regional field marketing strategy across Australia and APAC, aligned with revenue goals and brand objectives.
• Plan, manage, and deliver events including conferences, roundtables, webinars, and dinners to generate pipeline.
• Partner with Sales, CS, and Partnerships to identify target accounts and design account-based programs for the region.
• Analyse event performance data and market insights to refine strategy and ROI.
• Manage regional field marketing budget, vendor relationships, and logistics for maximum impact.
• Travel regularly across Australia and the APAC region to deliver events and support in-market sales.

Skills

Field marketing

Event marketing

Demand generation

Lead generation

Communication

Analytical mindset

Project management

Travel willingness

Job description

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

We're looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigour. You'll lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact across Australia and the wider Asia-Pacific region.

You'll own the regional event strategy end to end, from flagship industry conferences and executive roundtables to targeted client dinners, ensuring every touchpoint reinforces Harvey's position in the legal AI market. Working closely with sales leadership, Customer Success, and cross-functional partners across APAC, you'll deepen client relationships and translate field activity into measurable pipeline contribution and revenue. The role involves regular travel across Australia and the wider APAC region. It is a unique opportunity to build out a regional field marketing function at a company redefining how professionals work with AI.

What You'll Do

• Develop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives.




• Plan, manage, and deliver a portfolio of events, including industry conferences, client roundtables, webinars, and executive dinners, that generate qualified pipeline and accelerate deals.




• Partner with Sales, Customer Success, and Partnerships to identify target accounts, align on priorities, and design account-based marketing programs for the region.




• Analyse event performance data and market insights to continuously refine strategy, improve ROI, and report results to leadership.




• Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation and maximum impact.




• Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity.

What You Have

• 6+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B technology, SaaS, or professional services.




• Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.




• Sound commercial acumen, with the judgement to prioritise the activity that creates real impact and the discipline to see it through.




• Excellent communication and relationship-building skills, with the ability to collaborate across sales, marketing, and executive leadership.




• Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.




• Willingness and flexibility to travel across the APAC region, including international travel.




• Comfort operating in a fast-paced, high-growth environment with the ability to manage multiple projects and competing priorities simultaneously.

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Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [e-mail]