APAC Field Marketing Lead — Events & Growth

Veracross; Gold Coast City; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Macbook Pro and home office setup

Growth opportunities

Work/life balance

Parental leave policy

Flexible working environment

Make a difference

Snacks, drinks & coffee

Culture

Job summary

Veracross is seeking a Field Marketing Manager (APAC) to design and execute integrated marketing programs with a strong events focus across Asia Pacific. You will partner with sales, partners and global marketing to shape campaigns and measure ROI.

In a small, collaborative APAC team, you’ll thrive on planning, delivering, and optimizing regional programs that drive pipeline, enable executive engagement, and support school customers worldwide.

Qualifications

• 5+ years of B2B enterprise marketing experience (SaaS/tech preferred).
• Design and deliver integrated programs with clear ROI across the funnel.
• Data-driven and creative problem solver with local market adaptation.
• Strategic yet hands-on, able to plan and deliver regional initiatives.
• Strong project management and organizational skills.
• Collaborative team player with experience across sales, partners and global teams.
• Proficiency with CRM and event marketing tools.
• Experience in EdTech is a plus.

Responsibilities

• Design and deliver events: Own the planning and execution of a comprehensive annual events calendar across Asia Pacific, which includes industry conferences, roadshows, executive roundtables, and partner programs (70% focus) which can be both onsite or remotely.
• Integrate campaigns: Ensure all events and field programs are part of a broader marketing approach — supported by digital, email, and social activities that extend reach and engagement.
• Shape regional execution: Act as a key contributor to APAC marketing strategy by bringing local knowledge and customer/partner insights into planning.
• Partner with Sales & Partners: Align closely with the field to drive pipeline creation, acceleration and revenue contribution.
• Engage existing customers: Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
• Own budget and ROI: Manage event and program budgets, measure performance, and report on ROI against business outcomes.
• Collaborate cross-functionally: Work with content, product marketing, and global teams to share insights on customer needs, competitive dynamics and market trends to ensure localization for APAC.

Skills

Event marketing

Campaign design

Data-driven

Cross-functional collaboration

Project management

Tools

Salesforce

Automation platforms

Registration/virtual event systems

Job description

Veracross is seeking a Field Marketing Manager (APAC) to design and execute integrated marketing programs with a strong events focus across Asia Pacific. You will partner with sales, partners and global marketing to shape campaigns and measure ROI.

In a small, collaborative APAC team, you’ll thrive on planning, delivering, and optimizing regional programs that drive pipeline, enable executive engagement, and support school customers worldwide.