APAC DTC Insights Lead – Research & Strategy

The Walt Disney Company (Apac); Melbourne; On-site; AUD 130,000 - 170,000; Full time

Job summary

The Senior Manager, DTC APAC Insights will turn research into decision-ready insights to drive subscriber conversion, monetisation and lifecycle experience across APAC. The role runs studies end to end, manages research vendors, and collaborates with Analytics to integrate primary research with first-party data.

Based in Melbourne for a 12-month contract, there is flexibility for the role to be based in Australia, South Korea, and Japan during the contract period.

Qualifications

• 10+ years of consumer insights experience across product, growth, market or commercial research.
• Bachelor’s degree or equivalent; analytics/strategy/marketing certifications are a plus.

Responsibilities

• Co-own research agenda with leadership and translate business objectives into research projects.
• Own end-to-end research programs including multi-market studies and segmentation projects.
• Lead vendor selection and manage the vendor ecosystem across APAC markets.
• Synthesize data from third-party and first-party sources into actionable storytelling for business impact.

Skills

Consumer insights

Pricing studies

Conjoint

Segmentation

Driver modelling

Qualitative methods

Quantitative tracking

Vendor management

Executive presentation

Education

Bachelor's degree

Analytics certification

Job description

The Senior Manager, DTC APAC Insights will turn research into decision-ready insights to drive subscriber conversion, monetisation and lifecycle experience across APAC. The role runs studies end to end, manages research vendors, and collaborates with Analytics to integrate primary research with first-party data.

Based in Melbourne for a 12-month contract, there is flexibility for the role to be based in Australia, South Korea, and Japan during the contract period.