ANZ B2B Growth & Programs Lead

Tasmania; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

OpenAI is seeking an ANZ B2B Marketing Lead to own the regional strategy, execution, and outcomes for Australia and New Zealand. You will drive enterprise and mid-market opportunities, coordinating with local GTM leadership and global specialists to scale programs and pipeline.

You will collaborate with Sales, Product Marketing, Communications, Legal, and Partnerships to adapt launches, create local content, and manage partner ecosystems, while building dashboards and operating rhythms for

Qualifications

• 10+ years of B2B marketing experience with ANZ focus.
• Proven ability to drive measurable pipeline and adoption.
• ABM programs for strategic accounts with pipeline impact.
• Experience translating global/regional campaigns to local detail.
• Strong understanding of ANZ buying dynamics incl. trust and procurement.
• English fluency with strong writing and content production.

Responsibilities

• Own ANZ B2B marketing strategy and invest prioritization.
• Plan and run integrated marketing programs across ABM and events.
• Adapt global campaigns for local audiences and channels.
• Create local content: stories, executive narratives, assets.
• Partner with Sales to identify priority accounts and pipeline gaps.
• Work with Product Marketing to adapt launches for ANZ.
• Coordinate with Communications and Legal on trust-sensitive messaging.
• Build partner marketing strategies with ecosystem partners.
• Coordinate startup and developer programs with ANZ teams.
• Manage agencies, vendors, budgets, and post-campaign reporting.
• Establish operating rhythms and performance dashboards.
• Represent ANZ needs in regional/global planning.
• Identify capability gaps and resourcing needs to scale ANZ B2B marketing.

Skills

ABM programs

Field events

Content creation

Sales collaboration

Analytics

Strategic planning

Stakeholder management

Marketing ANZ

Partner marketing

Budget management

Tools

Salesforce

Marketo

Event platforms

Marketing analytics tools

Job description

OpenAI is seeking an ANZ B2B Marketing Lead to own the regional strategy, execution, and outcomes for Australia and New Zealand. You will drive enterprise and mid-market opportunities, coordinating with local GTM leadership and global specialists to scale programs and pipeline.

You will collaborate with Sales, Product Marketing, Communications, Legal, and Partnerships to adapt launches, create local content, and manage partner ecosystems, while building dashboards and operating rhythms for