ANZ B2B Marketing Lead — Enterprise Growth & Pipeline

AI Chopping Block, Inc.; Sydney; Hybrid; AUD 190,000 - 230,000; Full time

Job summary

OpenAI seeks an experienced ANZ B2B Marketing Lead to own the marketing strategy, execution, and outcomes across Australia and New Zealand. You will translate global and regional strategy into locally effective programs, driving pipeline, adoption, and customer trust.

You will partner with Sales, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities, activate programs, and scale marketing efforts in ANZ.

Qualifications

• 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience.
• Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs.
• Proven experience building and executing ABM programs for strategic enterprise accounts with measurable pipeline impact.
• Proven experience translating global/regional campaigns into locally relevant messaging, channels, content, and activation.
• Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand including trust, risk, procurement, and stakeholder alignment.
• Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand.
• Demonstrated ability to work cross-functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional/global teams.
• Strong project management skills and ability to manage multiple programs, agencies, budgets, and stakeholders.
• Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes.
• Demonstrated ability to own market strategy and hands-on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments.
• Strong stakeholder influence and ability to bring local customer and market insight into regional/global planning.
• Proven ability to build and execute integrated marketing plans across B2B channels including brand, digital, and influencer channels.

Responsibilities

• Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand.
• Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co-marketing, customer stories.
• Activate global and regional campaigns for the ANZ market, adapting messaging and channels for local audiences.
• Create high‑impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets.
• Partner with Sales to identify priority enterprise/mid-market accounts, industries, and pipeline gaps.
• Work with Product Marketing, APAC Marketing, and Global Marketing to adapt launches for ANZ audiences.
• Coordinate with Comms, Legal, and policy partners on trust-sensitive messaging and external programs.
• Build partner marketing strategies with priority ecosystem, channel, and industry partners.

Skills

B2B marketing

Enterprise marketing

ABM

Field marketing

Campaign management

Content creation

Sales enablement

Cross-functional collaboration

Analytics

Stakeholder management

Tools

Salesforce

Marketo

Event platforms

Marketing analytics tools

Job description

OpenAI seeks an experienced ANZ B2B Marketing Lead to own the marketing strategy, execution, and outcomes across Australia and New Zealand. You will translate global and regional strategy into locally effective programs, driving pipeline, adoption, and customer trust.

You will partner with Sales, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities, activate programs, and scale marketing efforts in ANZ.