Head of Media Connections & AI-Driven Planning

Suntory Group; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Generous incentive program

Hybrid working

Parental leave (primary/secondary)

Job summary

Suntory Oceania seeks an executive leader to head Media Connections Planning within the Marketing Leadership Team. You will establish the Centre of Enablement, guiding media, connections planning, digital & AI initiatives, and agency ecosystem strategy across Australia and New Zealand.

You will transform traditional media planning into customer-first, digitally led connections planning, integrating data, AI, content, commerce and brand experience.

Qualifications

• A track record of success across media, marketing, and communications in a transforming environment.
• Experience in both agency and client-side organisations.
• Strong commercial acumen and experience managing significant media or marketing investments.
• Deep knowledge of modern media ecosystems, digital platforms, data-led marketing and agency partnerships.
• Ability to engage and influence across the Marketing team and Executive Leadership Team.

Responsibilities

• Lead the shift from channel-based media planning to holistically digitally led connections planning.
• Design and implement full-funnel architectures across paid, owned, earned, retail and experiential touchpoints.
• Translate brand strategy into high-impact, insight-led media plans for short-term sales and long-term growth.
• Drive adoption of AI-enabled marketing and media.
• Continuously optimise media investment using real-time insights and an experimentation culture.
• Own and evolve the agency village model to ensure seamless collaboration and output.
• Drive agency performance and accountability.
• Influence a large media investment portfolio across brands and channels.
• Collaborate with brand teams to amplify distinctive assets and creative effectiveness.
• Lead and develop a team of four.

Skills

Media planning

Agency partnerships

AI in marketing

Data-driven marketing

Team leadership

Job description

Suntory Oceania seeks an executive leader to head Media Connections Planning within the Marketing Leadership Team. You will establish the Centre of Enablement, guiding media, connections planning, digital & AI initiatives, and agency ecosystem strategy across Australia and New Zealand.

You will transform traditional media planning into customer-first, digitally led connections planning, integrating data, AI, content, commerce and brand experience.