AI-Driven Broker Marketing Enablement Lead

LMG; Sydney; Hybride; AUD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Me leave days

Parental leave

Fertility treatment leave

Personal leave

wellbeing app

Paid study leave

Volunteer day

Résumé du poste

Loan Market Group (LMG) seeks a senior marketing leader to empower 1000+ broker businesses with AI-driven playbooks and self-service tools for local area marketing. The role supports brokers in generating leads and building pipelines, with a hybrid work model based in Sydney or Brisbane.

You will design and deploy scalable marketing enablement, drive adoption across the network, and ensure brand compliance and high-quality content delivered to local markets.

Qualifications

• 5+ years of local area marketing experience, ideally in finance/broking.
• Ability to connect marketing models to budget and channel insights.
• AI-first mindset: build, prompt and train workflows for non-technical users.

Responsabilités

• Architect the strategic LAM framework for 500+ businesses, prioritising AI-enabled playbooks.
• Design and implement AI-assisted workflows to automate marketing requests.
• Develop self-service marketing toolkits with brand-compliant content on demand.
• Lead adoption of marketing initiatives via workshops, sessions and webinars.
• Drive brand activation and local market presence postcode by postcode.
• Present at events to educate brokers on client acquisition and retention.
• Collaborate with partners to implement digital lead toolkits.

Connaissances

Local marketing

Data-driven

AI workflows

Change management

Stakeholder collaboration

Coaching

Formation

Marketing degree

Description du poste

Loan Market Group (LMG) seeks a senior marketing leader to empower 1000+ broker businesses with AI-driven playbooks and self-service tools for local area marketing. The role supports brokers in generating leads and building pipelines, with a hybrid work model based in Sydney or Brisbane.

You will design and deploy scalable marketing enablement, drive adoption across the network, and ensure brand compliance and high-quality content delivered to local markets.