Account Manager (PR)

Alt Shift; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Work from Anywhere Month

Work from Home

Job Pause

Job summary

alt/shift/ in Australia is seeking an Account Manager with PR heritage to join our Sydney or Melbourne teams. You will lead integrated campaigns across traditional earned media and social, guiding client work from brief to delivery.

As a Shiftie, you will manage influencer partnerships, coordinate events, and mentor junior staff, while ensuring campaigns meet deadlines and budgets. Strong writing and media relations skills are essential.

Qualifications

• Degree in Marketing/PR/Journ/Digital
• Experience in journalism or publicity roles highly regarded
• Over 3 years public relations experience in a PR agency environment or in-house
• Experience managing and delivering integrated campaigns across channels
• Established network of Australian media contacts
• Event experience is a bonus
• Strong written and oral communication skills

Responsibilities

• Execute campaigns and retainer client work: pitching, copywriting, influencer and ambassador management, media calls.
• Event management and planning: support in styling, event materials and production days
• Team management: ensuring client work is delivered on time and on budget
• Client management: lead WIPs, support briefs and responses, strong media knowledge
• Admin: structured file management and timely time sheets and docs

Skills

PR management

Media relations

Campaign management

Influencer campaigns

Event planning

Team management

Written communication

Deadline driven

Education

Degree in Marketing/PR/Journ/Digital

Job description

We’re a national independent creative communications agency made up of thinkers, doers and makers.

Our work is intentional, meaningful, and industry-leading, and built from alternative thinking that shifts behaviour.

With offices in Melbourne, Sydney and Brisbane, our specialties span:

• Creative and strategy
• Public relations
• Behaviour change
• Social media
• Content and production
• Experiential and events
• Partnerships and sponsorships
• Ambassador and influencer strategies and engagement
• Corporate affairs and issues management

We value doing good work, doing good by our clients and, most of all, being good to each other. We’re confidently curious and always hungry to know more, to understand, and get to the ‘why’. We don’t just deal in creativity, we thrive on it. And most importantly, we have lots of fun doing it!

Role

Account Manager

Start Date: October/ November 2026

About alt/shift/

We’re a national independent creative communications agency made up of thinkers, doers and makers.

Our work is intentional, meaningful, and industry-leading, and built from alternative thinking that shifts behaviour.

With offices in Melbourne, Sydney and Brisbane, our specialties span:

• Creative and strategy
• Public relations
• Behaviour change
• Social media
• Content and production
• Experiential and events
• Partnerships and sponsorships
• Ambassador and influencer strategies and engagement
• Corporate affairs and issues management

We value doing good work, doing good by our clients and, most of all, being good to each other. We’re confidently curious and always hungry to know more, to understand, and get to the ‘why’. We don’t just deal in creativity, we thrive on it. And most importantly, we have lots of fun doing it!

Become a Shiftie

We’re on hunt for a communications expert to join our PR and Influencer Accounts team in Sydney and Melbourne working across a mix of consumer clients.

No day is the same at alt/shift/, however regular tasks will include:

• Executing campaigns and retainer client work: which may include pitching, copywriting, influencer and ambassador management, attending video and photo shoots, organising and attending media calls.
• Event management and planning: Support in styling, event materials and event production days
• Team management: ensuring client work is delivered by the team on time, on budget and in line with set KPIs.
• Client management: lead client WIPs, support new briefs and responses, exceptional media knowledge.
• Admin: Organised file management within the alt/shift/ drive. Accurate time sheet recording and ensuring all client admin (such as WIP docs, agendas, meeting notes, etc) is delivered on time by your team.

We are looking for two new Shifties, who are the right fit to join us at the Shifty HQ in Sydney and Melbourne. You’re set to work alongside a team of creative thinkers and communications specialists.

Employee initiatives

We’re committed to providing our staff with the environment, support and training to do their best work, so we have a range of policies and programs in place to support staff.

• Work from Anywhere Month: Sometimes change is as good as a holiday and our Work From Anywhere month allows you to work as you normally would, from wherever you choose
• Work from Home: We work in the office on Monday, Tuesday and Thursday (unless you want to come in every day - some of us do!)
• Shifty Job Pause: There will be times when a four-week annual break just isn’t enough. So, we’ve introduced our Job Pause initiative - where you can apply for a three-month job pause. During this time your job will be held for a maximum of three months.

Sample snapshot of our client portfolio which includes:

• ASICS
• Cancer Council
• Cadbury
• Therabody
• Boost
• AFL and AFLW projects

At this stage, it’s unknown the exact portfolio the candidate will be working on as we’re in the middle of making a bunch of new hires but the above snapshot gives you an idea of the calibre of accounts we manage day to day.

Is it you we’re looking for?

As our Account Manager with PR heritage, ( open to hybrid thinking) you’ll possess industry experience in running projects and small retainers, with skills that stretch across traditional earned media and socials.

If you’re an outstanding PR practitioner with an established network of Australian media and influencer contacts, a problem solver, creative thinker and go-getter with a proven ability to deliver exceptional results for your clients and team, then we’d love to hear from you.

Required skill set/experience:

• Degree or further education - bonus point for Marketing/PR/Journalism/Digital
• Experience in journalism or publicity roles highly regarded
• Over 3 years public relations experience in a PR agency environment or in-house. You may be a seasoned senior account manager, ready to take the step up in a Account Manager role
• Experience managing and delivering integrated campaigns that demonstrate your understanding for identifying the most appropriate communications channels for a campaign and the right team to successfully implement it - whether that include social, events/activations, editorial or influencers.
• Established network of Australian media contacts – you love the pitch and have relationships you can call upon to support in converting coverage
• Event experience is a bonus - you’re someone who loves coming up with styling concepts, developing event materials and bringing it all to life
• Sound strategic thinker, with the ability to contribute and assist in campaign development
• Exceptional written and oral communication skills
• Able to identify media and social trends and eloquently write up creative and considered news angles
• Have worked on influencer campaigns - extra bonus with experience on content campaigns
• An uncompromising attention to detail
• Strong time management skills, with a proven ability to prioritise workloads and deliver projects on deadline
• Competent pair of hands and works collaboratively with a broader team to deliver exceptional results for our clients
• Confident in providing support, training and constructive feedback to peers and managing up
• Adaptable working style that isn’t afraid of daily demand and priority shifts
• Strong team management skills, with the ability to craft comprehensive briefs for junior staff members

Contact

Katie Raleigh

Managing Director

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