Account Based Marketing Manager - Strategic Accounts

O&M Halyard APAC; Sydney; Sur place; AUD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Birthday leave

Wellness leave days

Novated leasing

Exclusive employee discounts

Salary Continuity Insurance

Résumé du poste

Owens & Minor is seeking an Account Based Marketing Manager - Strategic Accounts to lead account-specific marketing plans and multi-channel ABM campaigns for top ANZ healthcare accounts. You will partner with Sales to map stakeholders, identify growth opportunities, tailor value propositions, and deliver customer-focused programs that drive penetration, adoption and retention.

Based in Sydney, you will coordinate with Product, Commercial, and Communications teams to align initiatives with

Qualifications

• Degree in Marketing, Business, Commerce, or related discipline.
• 5+ years experience in Account-Based Marketing, Strategic Marketing, or B2B Marketing.
• Strong commercial and business acumen.
• Ability to turn customer insights into actionable strategies.
• Excellent stakeholder management and communication skills.
• Healthcare, Medical Device, or Health Technology industry experience.
• Experience managing large strategic or enterprise accounts.
• Knowledge of customer segmentation, sales enablement, and account planning.

Responsabilités

• Develop and execute account-specific marketing plans.
• Build stakeholder maps and account engagement strategies.
• Identify growth, retention, and cross-sell opportunities.
• Align marketing initiatives with strategic account objectives.
• Gather and analyse customer, market, and competitor insights.
• Understand customer priorities, challenges, and decision-making processes.
• Translate insights into actionable marketing and business strategies.
• Support portfolio planning and go-to-market initiatives.
• Design and deliver targeted multi-channel ABM campaigns.
• Create tailored value propositions and customer-focused content.
• Develop sales enablement tools and engagement materials.
• Track campaign performance and optimise for impact.
• Partner closely with Sales Leaders and Key Account Managers.
• Support strategic account reviews, tenders, and customer opportunities.
• Ensure alignment between marketing activities and revenue goals.
• Contribute to pipeline development and account growth.
• Develop account-specific launch and adoption plans.
• Engage key stakeholders, influencers, and clinical champions.
• Support customer onboarding and adoption activities.
• Coordinate with Product, Commercial, and Communications teams.
• Growth and penetration within strategic accounts.
• Stakeholder engagement and account influence.
• Quality and execution of ABM plans.
• Pipeline contribution and sales support.
• Customer retention, adoption, and expansion outcomes.

Connaissances

Stakeholder management

Communication skills

Customer segmentation

Sales enablement

Account planning

ABM experience

Enterprise accounts

Healthcare industry experience

Commercial acumen

Turning insights into actions

Formation

Bachelor’s degree in Marketing/Business/Commerce or related discipline

Description du poste

Owens & Minor is a global healthcare solutions company with integrated technologies, products, and services aligned to deliver significant and sustained value for healthcare providers and manufacturers across the continuum of care. A FORTUNE 500 company, Owens & Minor has annualized revenues exceeding $10 billion, including contributions from Halyard Health S&IP.

O&M Halyard is focused on advancing health and healthcare by delivering clinically superior infection prevention and surgical solutions. Our solutions keep pace with a complex and changing healthcare industry, protecting staff, surgical teams, and ultimately supporting better patient outcomes.

Are you passionate about driving product success in the healthcare industry? As Account Based Marketing Manager - Strategic Accounts develops and executes account-based marketing strategies for the largest and most strategically important ANZ healthcare accounts. The role partners with sales to identify account growth opportunities, build stakeholder insight, tailor value propositions and deliver customer-specific marketing programs that support account penetration, adoption, retention and growth.

• Applicants must be based in Sydney and legally authorised to work in Australia without requiring visa sponsorship.

Strategic Account Management

• Develop and execute account-specific marketing plans.
• Build stakeholder maps and account engagement strategies.
• Identify growth, retention, and cross-sell opportunities.
• Align marketing initiatives with strategic account objectives.
• Gather and analyse customer, market, and competitor insights.
• Understand customer priorities, challenges, and decision-making processes.
• Translate insights into actionable marketing and business strategies.
• Support portfolio planning and go-to-market initiatives.

ABM Program Execution

• Design and deliver targeted multi-channel ABM campaigns.
• Create tailored value propositions and customer-focused content.
• Develop sales enablement tools and engagement materials.
• Track campaign performance and optimise for impact.
• Partner closely with Sales Leaders and Key Account Managers.
• Support strategic account reviews, tenders, and customer opportunities.
• Ensure alignment between marketing activities and revenue goals.
• Contribute to pipeline development and account growth.

Product Launch & Adoption

• Develop account-specific launch and adoption plans.
• Engage key stakeholders, influencers, and clinical champions.
• Support customer onboarding and adoption activities.
• Coordinate with Product, Commercial, and Communications teams.

Success Measures

• Growth and penetration within strategic accounts.
• Stakeholder engagement and account influence.
• Quality and execution of ABM plans.
• Pipeline contribution and sales support.
• Customer retention, adoption, and expansion outcomes.
• Degree in Marketing, Business, Commerce, or related discipline.
• 5 years experience in Account-Based Marketing, Strategic Marketing, or B2B Marketing.
• Strong commercial and business acumen.
• Ability to turn customer insights into actionable strategies.
• Excellent stakeholder management and communication skills.
• Healthcare, Medical Device, or Health Technology industry experience.
• Experience managing large strategic or enterprise accounts.
• Knowledge of customer segmentation, sales enablement, and account planning.

Why Join Us?

• Supportive and inclusive company culture
• Birthday leave to celebrate your day
• 3 wellness leave days annually to recharge and focus on your well-being
• Access to novated leasing and exclusive employee discounts through Flare
• Salary Continuous Insurance

Our Commitment to Inclusion & Diversity

At Owens & Minor, we believe in fostering a diverse and inclusive workplace where everyone feels valued and empowered. We welcome applicants from all backgrounds and are committed to providing equal opportunities for growth and development.