YouTube Development Producer

Red Bull; Elsbethen; On-site; EUR 41,000 - 50,000; Full time

Job summary

Red Bull in Salzburg, Austria invites you to join a Global Social Media Team shaping YouTube content for a worldwide audience. You will combine data, storytelling and creative thinking to develop bold, platform-native concepts and drive organic growth across Red Bull's YouTube network.

You'll educate stakeholders on YouTube best practices, collaborate across markets, and elevate content performance with scripting, editing and production expertise.

Qualifications

• 3+ years of end-to-end YouTube content production with a strong portfolio.
• Experience across ideation, scripting, editing, publishing and performance analysis.
• Outstanding writing and storytelling skills and ability to develop YouTube-first concepts.
• Strong editing skills and knowledge of video production workflows and Adobe Creative Suite.
• Deep knowledge of YouTube best practices (retention, titles, thumbnails, optimization).
• Fluent English; additional languages a plus.
• Willingness to collaborate across markets and stakeholders.

Responsibilities

• Develop authentic YouTube content connecting with global audiences.
• Shape content from ideation through to developed concepts with audience insights.
• Educate teams on YouTube best practices through workshops and training.
• Collaborate with global network to maximize content performance.
• Translate insights into practical recommendations for content improvements.

Skills

YouTube content production

Content development

Storytelling

Video editing

YouTube best practices

English fluency

Portfolio of videos

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Want to join us to develop the BEST YouTube content possible, across the entire world of Red Bull?

Then this is for you!

Join our Global Social Media Team in Salzburg, Austria and play a pivotal role in the strategy, ideation, development and delivery of content for Red Bull's network of YouTube channels, while acting as a central source of YouTube expertise and education for stakeholders across the business.

All the responsibilities we'll trust you with:

IN A NUTSHELL

Working as part of a centralized team of YouTube specialists in Salzburg, Austria, you'll help shape and develop content that is designed to succeed on the platform. By combining data, audience insights, and creative thinking, you'll identify opportunities, strengthen storytelling, and transform ideas into compelling YouTube-first concepts. With a meticulous approach to content development, you'll blend creativity, editorial instinct, and innovation with a deep understanding of the ever-evolving creator ecosystem. Alongside teams across the business, you'll contribute to content that resonates with audiences, drives organic growth, and elevates performance across Red Bull's global YouTube network.

CONTENT DEVELOPMENT

At the heart of this role is the development of authentic, high-impact YouTube content that connects with audiences around the world. Drawing upon a strong understanding of storytelling, audience behaviour, video packaging, titles, and thumbnails, you'll help shape content that stands apart from traditional formats and drives channel growth. From early-stage ideas through to developed concepts, you'll work across a wide range of Red Bull projects, ensuring stories are built with YouTube audiences in mind from the very beginning.

YOUTUBE IDEATION

Creativity and innovation are essential to success in this position. Together with the team, you'll generate original content concepts and scalable formats with the potential to reach audiences worldwide. Whether building ideas from scratch or reimagining existing projects, your focus will be on developing bold, entertaining and platform-native concepts that create impact across the Red Bull ecosystem.

YOUTUBE EDUCATION

Sharing YouTube best practices across markets will be a key part of your role. Through workshops, training sessions, and regular collaboration with creators, athletes, and teams, you'll help elevate content performance and strengthen YouTube expertise across the business. By translating platform insights into practical recommendations, you'll support stakeholders in creating more effective content and continuously improving their understanding of YouTube development.

LOCAL POWER - GLOBAL SUCCESS

Close collaboration with Red Bull's global network of channels will be a key part of the role. By sharing expertise in scripting, creative development, titling, editing and production, you'll help maximise content performance and audience engagement. Beyond project support, you'll build strong relationships with stakeholders across markets, acting as a trusted partner in the pursuit of world-class YouTube content.

Your areas of knowledge and expertise that matter most for this role:

• 3+ years of end-to-end YouTube content production, supported by a strong portfolio demonstrating audience growth and content success
• Proven expertise across all stages of content development and production, from ideation and scripting through to publishing and performance analysis
• Outstanding writing and storytelling skills, with the ability to develop compelling scripts, shoot beats, and YouTube-first concepts
• Strong editing capabilities and a solid understanding of video production workflows, cameras, shooting best practices, and Adobe Creative Suite
• Deep knowledge of YouTube best practices, including audience retention, titles, thumbnails, and content optimisation strategies
• A collaborative mindset, the curiosity to continuously explore new ideas and formats. Fluent English skills; any additional language is considered an asset.
• Got videos you're proud of? We'd love to see them.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities.

We believe passionately that employing a diverse workforce is central to our success.

We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.