Executive Producer - Red Bull TV

Red Bull; Elsbethen; On-site; EUR 29,000 - 35,000; Full time

Job summary

Red Bull Media Network GmbH in Salzburg, Austria, invites an Executive Producer for Red Bull TV to shape the content strategy across live and on-demand programming. You will lead commissioning, editorial priorities, and governance, ensuring alignment with audience, brand, and business goals.

You will work with cross-functional teams and international markets to evolve the content slate, manage budgets, and drive scalable content strategies across apps, FAST channels, and syndication.

Qualifications

• 8+ years of experience leading content development, commissioning, production, and editorial strategy.

Responsibilities

• Own the strategic direction of Red Bull TV's content ecosystem across live and on-demand programming.
• Define editorial priorities, manage the content slate, and oversee commissioning and greenlight processes.
• Drive programming decisions using audience insights, platform trends, and performance data.
• Collaborate with Programming, Analytics, Operations, Production teams and international markets.

Skills

Content leadership

Editorial strategy

Budget ownership

Cross-functional leadership

Stakeholder management

Job description

• Organization: Red Bull Media Network GmbH
• Job type: Temporary

Company Description

Want to define the future of Red Bull TV and shape what millions of viewers watch across connected screens globally?

Then this is for you!

Join our Global Red Bull TV team in Salzburg, Austria and lead the content and commissioning strategy for Red Bull TV across our Apps, FAST channels, and syndication partners.

This position is offered on a two-year fixed-term basis.

Job Description

In a nutshell

As Executive Producer - Red Bull TV, you'll own the strategic direction of Red Bull TV's content ecosystem across live and on-demand programming. You'll be responsible for defining editorial priorities, managing the content slate, overseeing commissioning and greenlight processes, and ensuring programming decisions align with audience, brand, and business objectives.

Working closely with Programming, Analytics, Operations, Production teams, and international markets, you'll drive the continual evolution of Red Bull TV's content offering. Using audience insights, platform trends, and performance data, you'll make informed commissioning and programming decisions that maximize audience growth and engagement across all channels.

Content & Commissioning Strategy

In this role, you'll lead the global content and commissioning strategy for Red Bull TV, establishing a clear editorial vision across our connected viewing platforms. You'll identify opportunities for growth through original productions, archive content, syndicated partnerships, and innovative content formats that resonate with our audiences. By collaborating with stakeholders across headquarters and local markets, you'll ensure content priorities are aligned, clearly communicated, and strategically focused on delivering measurable impact.

You’ll oversee the complete content lifecycle, managing projects from concept and development through greenlight, production, delivery, and programming. Your strong editorial judgment will help evaluate and prioritize a diverse slate of opportunities, ensuring every project supports Red Bull's strategic objectives and audience needs. You'll establish structured commissioning, approval, and governance processes while maintaining visibility and accountability across the entire content pipeline. Working with internal teams and external production partners, you'll ensure content is delivered efficiently, creatively, and to the highest quality standards.

Programming & Audience Performance

Using audience insights, analytics, and platform expertise, you'll oversee programming strategies across Red Bull TV channels and viewing environments. You'll directly manage programming the while collaborating with Analytics, and Operations teams. You'll optimize scheduling, packaging, release strategies, and content presentation to maximize audience acquisition, retention, and engagement. You'll continuously evaluate performance data and emerging audience behaviors, ensuring learnings are translated into future commissioning, programming, and content investment decisions.

Stakeholder Management & Collaboration

Working closely with Programming, Production, Operations, Analytics, and international markets, you’ll align stakeholders around content priorities and strategic objectives across Red Bull TV. As the leader of a small, high-performing team, strong communication and collaboration skills will enable you to drive effective decision-making, streamline ways of working, and ensure successful execution across complex projects. You'll also foster relationships with external partners, including production companies, distributors, and syndication partners, helping to expand opportunities and maximize the value of Red Bull TV content globally.

Qualifications

8+ years of experience leading content development, commissioning, production, and editorial strategy within digital media, broadcast, streaming, or platform environments.

Strong understanding of audience-first content development, YouTube best practices, content performance, and digital platform strategy.

Proven experience managing content portfolios, production slates, or commissioning pipelines, with the ability to translate audience insights into impactful content decisions.

Experience leading cross-functional teams and external partners, including ownership of production budgets, vendors, and content delivery processes.

A team-player mentality with excellent communication and stakeholder management skills, combined with a passion for storytelling, innovation, and evolving audience behaviours.

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.879 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.