Senior Marketing Specialist

GymBeam; Wien; On-site; EUR 44,000 - 47,000; Full time

Job summary

GymBeam in Vienna is seeking a Head of Local Marketing to lead the Austrian market’s strategy, campaigns and activations, driving growth in health and lifestyle segments. You will coordinate with HQ, Sales, E‑commerce and Product to align local efforts with global objectives and optimize budgets.

You will mentor Junior Specialists and Copywriters, analyze KPIs, and report to management while improving the local customer experience through localization and tone-of-voice adjustments.

Qualifications

• Native-level German and professional English required.
• 3+ years in e-commerce, marketing or social media management.
• University degree in marketing, communication, media, or related field is a plus.
• Strong copywriting, editing and content creation skills for various platforms.
• Practical video editing skills.
• Proven ability to evaluate campaign performance and analyze data.
• Creative mindset with ideation and out-of-the-box thinking.
• Excellent time management and multitasking abilities.
• Teamwork and networking skills; passion for health and fitness.

Responsibilities

• Defines and executes the local marketing strategy to drive acquisition, retention, and brand loyalty.
• Manages and optimizes the local marketing budget across channels for ROI.
• Develops high-impact campaigns, brand propositions and local activations.
• Identifies growth opportunities and new marketing/sales channels.
• Prepares quarterly channel strategies and oversees local touchpoints.
• Mentors local Junior Specialists and Copywriters, ensuring quality execution.
• Collaborates with HQ, Sales, E‑commerce and Product to align with global goals.
• Analyzes KPIs, reports insights to management and improves local CX.
• Drives localization and tone-of-voice improvements for the shop.
• Promotes new marketing technologies, automation and AI tools for efficiency.

Skills

German native

English (B2/C1)

Marketing/e-commerce experience

Copywriting

Video editing

Data analysis

Time management

Team collaboration

Interest in health/fitness

Education

Marketing/communications degree

Tools

Video editing software

Job description

Regular employment contract / Monthly salary 3900€ - 4200€

What will your day look like?

• Defines and executes the local marketing strategy to drive customer acquisition, retention, and brand loyalty;
• Manages and optimizes the local marketing budget across channels, ensuring maximum return on investment (ROI);
• Ideates and delivers high-impact campaigns, brand propositions, and local activations to build brand awareness;
• Actively looks for new growth opportunities, such as new types of customers and new marketing and sales channels;
• Prepares quarterly channel strategies and oversees the execution of all local marketing touchpoints;
• Mentors and supervises local Junior Specialists and Copywriters, delegating tasks and ensuring high-quality execution;
• Collaborates closely with HQ, Sales, E-commerce, and Product teams to align local campaigns with global objectives;
• Analyzes key performance metrics (KPIs), evaluates campaign efficiency, and delivers actionable reports to management;
• Continuously drives improvements in local customer experience, supervising e-shop localization and content tone-of-voice;
• Drives the adoption of new marketing technologies, automated workflows, and AI tools to optimize local marketing efficiency.
  

Who are we looking for?

• Native-level German and professional English (B2/C1);
• At least 3 years of experience in e-commerce, marketing, or social media management;
• University degree in marketing, communication, media, or a related field is a plus;
• Strong copywriting, editing, and content creation skills tailored for various platforms;
• Practical video editing skills;
• Proven ability to independently evaluate campaign performance and analyze data;
• Creative mindset with a strong drive for new ideas and "out-of-the-box" thinking;
• Excellent time management skills with the ability to prioritize and multitask effectively;
• Strong teamwork, collaboration, and networking abilities;
• A genuine passion for the health, fitness, and lifestyle industry.
  

Excitedto catch up with you

Olena Andrushchak

Felix Woda

Head of Local Marketing AT

Peter Rak

Regional Country Manager (RCM1)

CMO