Brand Manager CEE (m/w/d)

Peek & Cloppenburg* Düsseldorf; Wien; Vor Ort; EUR 44.000 - 52.000; Vollzeit

Benefits dieser Stelle

Family & friend discount

Health initiatives

Exclusive discounts

Perks from partners

Zusammenfassung

Fashion ID GmbH & Co. KG, Teil der Peek & Cloppenburg-Gruppe mit Sitz in Düsseldorf, sucht eine/n Senior Specialist Corporate Communications & Fashion PR (m/w/d).

Sie verantworten die kommerzielle Kampagnen- und Category-Activation-Agenda für die CEE-Region und steuern Marketing-Aktivitäten über Kanäle hinweg. Sie fungieren als Brücke zwischen Marketing, Buying, Sales, E‑Commerce und lokalen Märkten, sorgen für klare Briefings, Planung und effiziente Umsetzung sowie Optimierung der

Qualifikationen

• 5–8 Jahre solide Erfahrung in kommerzieller Planung, Kampagnenmanagement, Marketing-Operations, Einzelhandel/Trade Marketing oder Managementberatung.
• Idealerweise Background in Mode, Einzelhandel, E‑Commerce oder FMCG.
• Fließende Deutsch- und Englischkenntnisse; Kenntnisse der CEE‑Märkte vorteilhaft.

Aufgaben

• Strategische Kampagnen- und Activation-Planung: Campaign Calendar für CEE erstellen und Prioritäten in integrierte Activation-Pläne übersetzen.
• End-to-End Umsetzung & Briefings: Koordination der Kampagnen-Umsetzung mit Buying, Retail, CRM, Media, Creative sowie externen Partnern.
• Budgetierung, Performance & Governance: Kampagnenleistung, Umsatz, Traffic, ROI analysieren und Optimierung sicherstellen.

Kenntnisse

Campaign management

Marketing operations

Retail marketing

Management consulting

Fashion/retail/e‑commerce

German and English fluency

Jobbeschreibung

EMPLOYMENT

Full time

START

ab sofort

LIMITATION

unbefristet

Company

Fashion ID GmbH & Co. KG

CONTACT PERSON

Joline Streich

LOCATION

Headquarter Duesseldorf

Tradition & innovation, fashion & facts, retail stores & online shops – at P&C* Düsseldorf we bring things together that may seem contradictory. That’s why we embrace diversity, not just in the styles we offer, but in the people we bring on board. What unites us is a hands‑on mentality and a drive to be creative. Does this sound like you? Then join our team. Let’s create the future of retail. Together.

Kick‑start your career at Fashion ID GmbH & Co. KG, part of the Peek & Cloppenburg* group with headquarters in Düsseldorf and Vienna. Fashion ID serves as the central competence center of the group for cross‑company services. In addition, it operates the online shops of the Peek & Cloppenburg* group and manages all related online activities.

*In Germany there are two independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. This advertisement refers to the Düsseldorf‑based group of companies, whose locations you can find here: peek-cloppenburg.de/de/stores.

Role Summary

You will own the commercial campaign and category activation agenda for CEE (e.g., Poland, Romania, Czech Republic), ensuring that all marketing activities directly support local business priorities, category growth, store traffic, and sales performance. Your core mandate is to translate commercial objectives into strong, locally relevant campaigns across all channels (promotions, CRM, media, e‑commerce, and store activations). As a key bridge between Marketing, Buying, Sales, E‑Commerce, local markets, and external partners, you will ensure commercially sound and high‑performing campaign execution. Furthermore, you will help professionalize our processes to actively drive the CEE growth agenda.

What You Will Be Responsible For

• Strategic Campaign & Activation Planning: You will manage the campaign calendar for CEE and translate commercial and category priorities into integrated activation plans. In doing so, you will adapt central campaigns to customer needs, market dynamics, and cultural specifics across the respective countries.
• End-to-End Execution & Briefings: You will coordinate end-to-end campaign execution across all involved functions (Buying, Retail, CRM, Media, Creative) as well as with local agencies and external partners. You will create clear campaign briefs, ensure seamless handovers, and guarantee high-quality, on-time delivery.
• Performance, Budgeting & Governance: You will continuously monitor campaign performance, sales impact, traffic, ROI, and key performance metrics to derive actionable insights. You will support budget prioritization and media investments while establishing best-practice processes for post-campaign reviews to continuously elevate execution quality.

What We Are Looking For

• Your Background: You bring 5–8 years of solid experience in commercial planning, campaign management, marketing operations, retail/trade marketing, or management consulting. A background in fashion, retail, e-commerce, or the fast-moving consumer goods industry is ideal for this role.
• Your Expertise: You combine a strong commercial mindset (sales drivers, margin impact, promotions, ROI) with the ability to translate business priorities into concrete campaign plans, briefs, and execution timelines. Fluency in German and English is required; knowledge of the CEE markets as well as local languages is a strong plus.
• Your Strengths & Work Style: You excel at project and stakeholder management within complex matrix organizations. You work in a structured, pragmatic, and solution-oriented manner. With a strong ownership mindset, you drive initiatives forward resiliently and independently, even in fast-moving environments.

What We Offer

• Key Strategic Role: You will occupy a highly visible position at the intersection of category strategy, retail activation, and e-commerce, directly shaping our CEE growth agenda.
• High Level of Autonomy: You will work on initiatives that directly impact business performance, store traffic, and revenue, enjoying substantial creative and commercial scope.
• Professional Growth: Benefit from our wide range of internal learning and development programs to continuously expand your professional expertise.
• Benefits: Enjoy a 25% family and friends discount in the stores of our group of companies in Germany. You’ll also get access to various health initiatives, exclusive discounts, and attractive perks from our partners.
• For the position of Senior Specialist Corporate Communications & Fashion PR (m/f/d), we offer a monthly gross salary above the collective agreement starting at EUR 4,300 (framework collective agreement for employees in Information and Consulting); overpayment is possible depending on your specific qualifications and experience.

For more information, visit our careers website:

career.peek-cloppenburg.com

If you have any questions, please email us at:

[e-mail]