Senior Conversion Rate Optimization Manager (f/m/d)

waterdrop®; Wien; Vor Ort; EUR 53.000 - 58.000; Vollzeit

Benefits dieser Stelle

High-achieving international community

Vienna HQ

MyClubs sports vouchers

In-house fitness centre

In-house company doctor & Instahelp

Subsidized healthy meals

Discount on waterdrop purchases

Transportation card coverage

Summer and Christmas parties

Zusammenfassung

waterdrop® is seeking a CRO Manager to own conversion rate and funnel targets across channels and markets, focusing on new customer acquisition. You will monitor performance, identify drops, and optimize during key campaigns like Black Friday.

You will build landing pages for paid and organic campaigns, own the funnel end to end from ad click to checkout, collaborate with paid media, and run A/B testing with robust reporting.

Qualifikationen

• 5+ years of CRO experience in growth or performance-focused e-commerce.
• Measurable impact with funnel performance improvements from testing roadmaps you owned.
• Hands-on experience with Kameleoon or comparable A/B testing tool.
• Experience working with Shopify and building landing pages yourself.
• Strong grasp of GA4, heatmaps and session replay tools.
• Commercially minded, aligning tests with brand guidelines and business goals.
• Able to work cross-functionally with multiple teams.
• Fluency in English.

Aufgaben

• Own conversion rate and funnel targets across channels and markets, with a focus on new customer acquisition.
• Monitor performance, identify drops or issues, and optimize during campaigns such as Black Friday.
• Build landing pages hands-on for paid and organic campaigns; own the funnel end to end from ad click to checkout.
• Partner with the paid media team to align ad creative, offers and landing page messaging.
• Own A/B and multivariate testing from roadmap to execution and reporting.
• Combine quantitative analytics with qualitative insights to understand user behavior and pain points.
• Conduct competitor research and turn learnings into opportunities for the team.

Kenntnisse

CRO experience

E-commerce growth

A/B testing

GA4 analytics

Shopify

Landing pages

Cross-functional collaboration

English fluent

Tools

Kameleoon

GA4

Shopify

Landing page builders

Jobbeschreibung

Drink More Water, together we grow.

Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles. * Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

Your responsibilities at waterdrop®:

• As CRO Manager (f/m/d), you own conversion rate and funnel targets across channels and markets, with a strong focus on new customer acquisition.

• You proactively monitor performance, identify drops or issues and work with market owners to find causes and solutions, including daily monitoring and optimization during key campaigns such as Black Friday.

• You build landing pages hands-on for paid and organic campaigns and own the new customer funnel end to end, from ad click to landing page, PDP and checkout.

• You partner with the paid media team to keep ad creative, offer and landing page messaging aligned and react quickly to campaign performance.

• You own A/B and multivariate testing, from building and prioritizing the testing roadmap to execution, documentation and regular reporting to stakeholders.

• You combine quantitative research (funnel tracking, analytics, behavioral data) with qualitative insights (session recordings, heatmaps) to understand user behavior, pain points and motivations.

• You conduct competitor research and turn learnings into clear opportunities for the team.

Your strengths and qualifications:

• You bring 5+ years of experience in a comparable CRO role in growth or performance-focused e-commerce, ideally in a DTC environment.

• You have a track record of measurable business impact, such as increasing conversion rate or improving funnel performance, backed by testing roadmaps you owned.

• You have hands-on experience with Kameleoon or a comparable A/B testing tool.

• You have experience working with Shopify and building landing pages yourself.

• You have a strong grasp of GA4, heatmaps and session replay tools and are comfortable reading funnel data.

• You are commercially minded and keep brand guidelines and business goals aligned across every test and page.

• You enjoy working cross-functionally and collaborating with various teams.

• You are fluent in English.

What we offer you:

• A high-achieving, international community of waterdrop® colleagues, located in a brand-new HQ in Vienna, Austria.

• MyClubs sports vouchers, to have a sporty balance.

• In-house fitness centre.

• In-house company doctor & Instahelp vouchers.

• Subsidized healthy meals, for a break with your colleagues.

• Discount on your waterdrop purchases.

• Coverage of your transportation card.

• Legendary summer and Christmas parties!

The annual gross salary for this position ranges from EUR 53.000 to EUR 58.000 on a full-time basis (All-in). The final salary will depend on your qualifications and professional experience. Depending on your qualifications, there is the willingness for overpayment.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

*Based on packaging weight comparison: waterdrop® pod incl. lid (0.44 g) vs. average 500 ml single-use PET bottle (23.09 g).