Retail Marketing Lead - Crypto POS Campaigns

Cryptonow; Wien; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Professional growth

3 extra Holidays (Health Days)

Offices in Vienna

Job summary

Cryptonow in Vienna is seeking a Marketing Manager (Retail) to lead our POS campaigns with retail partners across Europe. You will ensure Crypto Gift Cards and products are visible, understood and actively sold in stores, while complying with MiCAR marketing rules.

Reporting to the CMO, you will collaborate with Sales, Compliance, Design and retailers’ teams to plan campaigns, manage timelines, brief agencies, and optimize ROI across markets.

Qualifications

• 3+ years in trade marketing, shopper marketing or retail marketing (FMCG, electronics, gift cards, payments)
• Evidence of running POS campaigns with large retail chains
• Strong ability to manage multiple markets and deadlines

Responsibilities

• Plan and manage the annual POS campaign calendar per market and partner
• Develop and execute in-store campaigns, promotions and seasonal activations
• Coordinate briefings, timelines and approvals with retailers’ marketing teams
• Brief and steer the creation of POS materials (displays, carriers, shelf-talkers, posters, screens)
• Coordinate production, printing and logistics of POS materials across markets
• Lead co-marketing initiatives with retailers (leaflets, loyalty programs, websites, apps)
• Measure campaign performance (sell-out, activation, ROI)
• Manage the retail marketing budget per market and partner
• Support new retail launches with launch toolkits and playbooks

Skills

POS campaigns

Project management

Campaign analytics

Fluent English

German language

Job description

Cryptonow in Vienna is seeking a Marketing Manager (Retail) to lead our POS campaigns with retail partners across Europe. You will ensure Crypto Gift Cards and products are visible, understood and actively sold in stores, while complying with MiCAR marketing rules.

Reporting to the CMO, you will collaborate with Sales, Compliance, Design and retailers’ teams to plan campaigns, manage timelines, brief agencies, and optimize ROI across markets.