Growth Marketing Manager - Crypto (EU, MiCA Licensed)

Cryptonow; Wien; On-site; EUR 60,000 - 90,000; Full time

Job summary

Cryptonow is seeking a Marketing Manager to drive growth across Europe, planning, executing and optimizing omnichannel campaigns for our Crypto Gift Cards and Brokerage Platform. The role focuses on brand awareness, customer acquisition, activation and retention while ensuring MiCAR-compliant communication.

Reporting to the CMO, you’ll collaborate with Sales, Product, Compliance, Design and external agencies to scale our European presence from Vienna and beyond.

Qualifications

• 5+ years of marketing experience in fintech, crypto, or consumer brands.
• Proven ability to plan and execute multi-channel campaigns.
• Hands-on digital marketing with paid media, email and analytics tools.
• Strong KPI focus and experience with A/B testing.
• Fluent in English and German; additional languages a plus.

Responsibilities

• Plan and execute integrated marketing campaigns across markets with clear acquisition targets.
• Manage channels: social media, email/CRM, website, SEO, paid media, influencer partnerships.
• Run and optimize paid campaigns for efficient customer acquisition.
• Test and improve landing pages, emails and offers to boost conversions.
• Develop CRM campaigns to increase retention across Europe.
• Create and steer content with internal designers and external agencies.
• Localise campaigns/content per country in line with tone of voice.
• Support market launches with marketing plans and launch campaigns.
• Assist PR activities: press releases, media requests, partner communications.
• Track performance across the funnel and report insights.
• Manage budgets, agencies and external service providers.

Skills

Multi-channel campaigns

Digital marketing

Analytics & KPIs

A/B testing

Tools

CRM systems

Email marketing tools

SEO/SEM tools

Job description

Cryptonow is seeking a Marketing Manager to drive growth across Europe, planning, executing and optimizing omnichannel campaigns for our Crypto Gift Cards and Brokerage Platform. The role focuses on brand awareness, customer acquisition, activation and retention while ensuring MiCAR-compliant communication.

Reporting to the CMO, you’ll collaborate with Sales, Product, Compliance, Design and external agencies to scale our European presence from Vienna and beyond.