Omnichannel Oncology Engagement Lead

Takeda; Wien; On-site; EUR 90,000 - 120,000; Full time

Job summary

Takeda seeks a strategic marketer to own the local engagement plan in Vienna. You will translate global brand strategy into local omnichannel campaigns, design customer journeys, and optimize across face-to-face and digital channels while ensuring compliance.

You will lead cross-functional teams, manage engagement investments and collaborate with Sales and Medical to deliver measurable ROI and content excellence in a fast-paced environment.

Qualifications

• Bachelor’s degree in Life Sciences, Marketing, Business or related field.
• MBA or MSc is an advantage.
• Significant pharma/biotech marketing and omnichannel activation experience.
• Experience translating global strategies into local execution.
• Strong cross-functional leadership in a matrix environment.
• Experience managing engagement investments, events budgets and compliant promotions.
• Expertise in omnichannel engagement, customer journey design and CX optimization.
• Understanding of pharmaceutical compliance, modular content and MLR processes.
• High level of analytical, digital and AI fluency.
• Excellent communication, influencing and stakeholder management skills.
• Experience operating in agile, test-and-learn environments.
• Alignment with Takeda culture pillars.

Responsibilities

• Own local engagement strategy and develop the Local Engagement Plan.
• Define audiences, segments, objectives, channels, content, budget and KPIs.
• Lead cross-functional teams across Commercial, Medical and Market Access.
• Design and optimize omnichannel customer journeys across touchpoints.
• Enable field teams with narratives, messaging and guidance.
• Ensure compliant promotional activities and governance adherence.
• Analyze performance data to drive optimization and ROI improvements.
• Collaborate with MCE Campaign Activation Lead to deploy initiatives.

Skills

Omnichannel engagement

Customer journey design

Cross-functional leadership

Budget management

Compliance & MLR

AI & analytics

Communication & stakeholder mgmt

Agile / test-and-learn

Digital fluency

Education

Bachelor's degree in Life Sciences, Marketing, Business or related field

MBA or MSc (advantage)

Job description

Takeda seeks a strategic marketer to own the local engagement plan in Vienna. You will translate global brand strategy into local omnichannel campaigns, design customer journeys, and optimize across face-to-face and digital channels while ensuring compliance.

You will lead cross-functional teams, manage engagement investments and collaborate with Sales and Medical to deliver measurable ROI and content excellence in a fast-paced environment.