Monetisation Lead: Programmatic Growth & Yield

Sportrada; Wien; On-site; EUR 90,000 - 125,000; Full time

Benefits offered by this job

Collaborative culture

Flexible work hours

Autonomy in workday

Diverse global team

Employee assistance program

Well-being apps

Job summary

Sportradar is seeking a Business Development Manager, Monetization, to drive the monetisation strategy for our live sports tracking and streaming products. You will own yield management, audience activation, and deal creation with third-party platforms.

You will collaborate with engineering, data, and sales teams to optimize inventory and revenue. In this hands-on role, you will refine processes, reporting, and forecasting, ensuring alignment with demand sources and publishers while supporting

Qualifications

• Experience with Google Ad Manager/GAM360 and ad serving configurations.
• Proven yield management experience in publishing or monetisation domains.
• Strong understanding of DSPs, SSPs, exchanges, and data activation.
• Experience creating and activating deals across programmatic platforms.

Responsibilities

• Own day-to-day yield management and audience activation.
• Coordinate with engineering and data teams on implementations.
• Manage audience data distribution across third-party exchanges and data warehouses.
• Build audience deals and activate PMPs with correct targeting and pricing.
• Develop and maintain audience one-pagers and activation routes.
• Produce forecasts and reporting on yield, fill, and partner performance.

Skills

GAM/GAM360

Yield management

DSPs/SSPs

Audience distribution

Deal creation

Data activation

Stakeholder comms

Cross-team collaboration

Tools

GAM360

Open Bidding

PMPs

Job description

Sportradar is seeking a Business Development Manager, Monetization, to drive the monetisation strategy for our live sports tracking and streaming products. You will own yield management, audience activation, and deal creation with third-party platforms.

You will collaborate with engineering, data, and sales teams to optimize inventory and revenue. In this hands-on role, you will refine processes, reporting, and forecasting, ensuring alignment with demand sources and publishers while supporting