Marketing Lead (B2B / Go-to-Market)

Otavo.ai; Mils bei Imst; Presencial; EUR 37 000 - 44 000; Tempo integral

Resumo da oferta

Otavo.ai in Austria is seeking a Marketing & Communications lead to build a brand from the ground up for a deep-tech scale-up. You will own external communications across brand, content, PR, events, and materials, turning complex technology into a clear, globally recognizable story, while partnering with Sales for bold campaigns and market positioning.

The role offers strategic ownership, international scaling, and exposure to media, investors, and key partners as the company expands from pilot

Qualificações

• 2–5 years in B2B marketing, ideally in a start-up, scale-up, or agency environment.
• Strong commercial instinct and a natural drive to work closely with Sales.
• Hands-on mindset: comfortable creating high-quality materials yourself and driving projects from idea to execution.
• Analytical mindset and appetite for experimentation.
• Track record of out-of-the-box thinking and unconventional marketing approaches.
• Professional fluency in German and English, willingness to travel.

Responsabilidades

• Define and develop the marketing and communications strategy for a breakthrough deep-tech scale-up.
• Own external communication across brand, content, PR, events, and materials.
• Turn a highly technical innovation into a clear, powerful, globally recognisable story.
• Drive media visibility and communications as a strategic growth driver.
• Collaborate with Sales on bold campaigns and market positioning.
• Plan and activate presence at trade fairs, conferences, and roundtables.
• Create sales enablement assets: decks, one-pagers, case studies, reference stories.
• Own and evolve the brand and visual identity for international scaling.
• Drive content across LinkedIn, website, newsletters, and other channels.
• Lead PR, media communications, and strategic announcements.
• Track reach, leads, and contributions to opportunities.

Conhecimentos

German

English

B2B marketing

Startup/Scale-up experience

Sales collaboration

Ownership of projects

Analytical mindset

Creative marketing

Ferramentas

Adobe InDesign

Photoshop

Illustrator

Figma

Descrição da oferta de emprego

Company Description

Otavo.ai is a global AI-powered platform focused on senior-level recruitment for roles ranging from $50K USD to $2M+ in compensation. Founded by serial entrepreneur Mahak Garg, a Stanford MBA and Forbes Under 30 honoree, the company builds on her experience scaling previous ventures and raising significant global venture capital. Otavo.ai currently partners with 30+ fast-growing companies worldwide to support their senior talent hiring needs. The platform maintains a curated network of 10,000+ high-performing candidates with 5–20 years of experience, including alumni from leading global business schools and professionals in senior roles across product, marketing, strategy, and more. For each opening, Otavo.ai shares a small number of pre-vetted, high-quality candidates, helping employers avoid long lists of weak matches and streamline decision-making.

Role Description

Otavo.ai is looking to hire for one of it's clients for the role of:

Location: Mils, Austria

Languages Required: English and German

Compensation

The minimum salary under the Austrian collective agreement for the metal trades is €3,654.05 gross per month (full-time). We are willing to pay more depending on qualifications and experience.

Your role

In short: You will define how the world sees:

• We are looking for a marketing and communications expert who wants to build a brand from the ground up. You will take the lead in developing the full marketing and communications strategy of a breakthrough deep-tech scale-up, shaping how it is positioned, understood, and recognized by customers, partners, media, investors, and the public.
• You will own external communication across brand, content, PR, events, and communication materials.
• Working directly with the core team, you will turn a highly technical innovation into a clear, powerful, and globally recognizable story.
• This role is central next growth phase: as our technology moves from pilot to serial product, media visibility and communication becomes a strategic growth driver.

• Team up with Sales to build and position bold, unconventional projects and campaigns- from account-based marketing to creative formats for hard-to-access decision-makers
• Develop market- and stakeholder-specific positioning, messaging, and value propositions
• Plan and activate presence at trade fairs, conferences, demo days, and roundtables
• Create sales enablement assets: pitch decks, one-pagers, case studies, reference stories
• Own and develop the brand, story and visual identity as we scale internationally
• Drive content across LinkedIn, website, newsletters, and other channels
• Lead PR, media communication, and strategic announcements
• Track reach, leads, and contribution to commercial opportunities

Your profile

• 2-5 years of experience in B2B marketing, ideally in a start-up, scale-up, or agency environment, with ownership of your own projects
• Strong commercial instinct and a natural drive to work closely with Sales
• Hands-on mindset: comfortable creating high-quality materials yourself and driving projects from idea to execution
• Analytical mindset and appetite for experimentation
• Track record of out-of-the-box thinking and unconventional marketing approaches - we like people with a slightly crazy mindset
• Professional fluency in German and English, willingness to travel

Bonus

• Experience with Adobe InDesign, Photoshop, Illustrator, Figma, or comparable design tools
• Previous experience in a marketing agency, communications agency, or brand consultancy

Why us?

• A rare opportunity to join one of Europe’s most ambitious greentech start-ups at a decisive growth stage, with the ambition to become a future unicorn
• The opportunity to build the full marketing and communications strategy of a fast-growing deep-tech company from the ground up
• A strategic role with real ownership, direct responsibility, and visible impact on how it is perceived by customers,