Luxury Brand Marketing Manager – Retail & Partnerships

Damiani Group; Lavamünd; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Damiani Group seeks a hands-on Marketing Manager to lead Rocca as a luxury retail brand, translating its House of Brands into a compelling positioning and integrated marketing calendar that drives awareness, traffic and commercial performance.

The role combines strategic thinking with execution, overseeing a small two-person team and coordinating internal specialists, agencies, stores and brand partners globally.

Qualifications

• Approximately 6 to 10 years of experience in marketing, brand management or retail marketing.
• Experience leading a small team and coordinating internal specialists, agencies and partners.
• Fluent Italian and English; other languages are a plus.
• Strong brand sensitivity and ability to translate strategy into creative briefs.

Responsibilities

• Define and strengthen Rocca's brand positioning and identity as a luxury jewellery and watch retail destination.
• Develop an annual retail marketing calendar aligned with commercial priorities and local/international needs.
• Lead integrated activation across events, content, digital, CRM and in-store communications.
• Manage a two-person marketing team, budgets, agencies and cross-functional contributors.
• Collaborate with partner Maisons and internal stakeholders to ensure alignment with commercial priorities.

Skills

Brand management

Retail marketing

Marketing leadership

Strategic planning

Campaign management

Job description

Damiani Group seeks a hands-on Marketing Manager to lead Rocca as a luxury retail brand, translating its House of Brands into a compelling positioning and integrated marketing calendar that drives awareness, traffic and commercial performance.

The role combines strategic thinking with execution, overseeing a small two-person team and coordinating internal specialists, agencies, stores and brand partners globally.