Lead Creative Strategist

Fonio; Wien; Hybrid; EUR 85,000 - 100,000; Full time

Benefits offered by this job

Relocation support

Lunch and dinner at Vienna office

Equipment of your choice

Job summary

Fonio in Vienna is seeking a seasoned Head of Creative Growth to own our growth storytelling across paid and organic channels. You will craft hooks, angles and messages, then translate them into ads, scripts and landing pages at high velocity.

You will manage the creative production team, provide feedback, and ensure concepts result in strong output. The role demands German copywriting excellence, data-driven decision making, and rapid execution at scale.

Qualifications

• 4+ years in creative strategy or performance creative, including paid ads you wrote and scaled yourself, with results you can show.
• Experience leading or mentoring creatives, designers or content creators.
• You think in hooks and angles and know what stops the scroll and what converts on a landing page.
• Excellent German copywriting for ads, video scripts and landing pages.
• You make data-driven decisions and can explain why something works.
• You produce quickly and in high volume without compromising on quality.

Responsibilities

• Creative strategy: Own target industries, angles, messaging and the testing roadmap.
• Concepting & copywriting: Write hooks, ad copy, video scripts for Meta, TikTok and YouTube, and landing page copy, all at high speed.
• Team leadership: Lead our Static Ads Designer and Content Creator. You brief them, give feedback and ensure concepts translate into strong output.
• Testing & iteration: Run structured creative tests, read the numbers and decide what to scale, iterate on or stop.
• New formats: Bring in new formats and ideas, from creator videos to organic content.

Skills

Creative strategy

Performance creative

Team leadership

Data-driven decisions

High-volume production

Job description

About fonio

fonio.ai is a market leader in AI agents for SMBs. We started with phone agents and now also cover WhatsApp, web chat, email and a full AI phone system. We’re growing fast across Europe, the UK, the US and Brazil.

We grew from $1M to $10M ARR in under 12 months, then went from $10M to $20M in about 8 weeks. Today we serve 10,000+ customers.

We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.

Join one of the fastest-growing companies!

The Role

You own the creative strategy behind fonio’s growth across paid and organic. You decide which stories, angles and hooks we bet on, turn them into ads, scripts and landing pages, and use performance data to decide what we scale and what we stop. You lead our creative production team and set the bar for what great creative looks like.

What to Expect

• Creative strategy: Own target industries, angles, messaging and the testing roadmap.


• Concepting & copywriting: Write hooks, ad copy, video scripts for Meta, TikTok and YouTube, and landing page copy, all at high speed.


• Team leadership: Lead our Static Ads Designer and Content Creator. You brief them, give feedback and make sure concepts turn into strong output.


• Testing & iteration: Run structured creative tests, read the numbers and decide what to scale, iterate on or stop.


• New formats: Bring in new formats and ideas, from creator videos to organic content.

What You Bring

• 4+ years in creative strategy or performance creative, including paid ads you wrote and scaled yourself, with results you can show.


• Experience leading or mentoring creatives, designers or content creators.


• You think in hooks and angles and know what stops the scroll and what converts on a landing page.


• Excellent German copywriting for ads, video scripts and landing pages.


• You make data-driven decisions and can explain why something works.


• You produce quickly and in high volume without compromising on quality.

What We Offer

• €85,000 to €100,000


• Relocation support


• Daily lunch and dinner at our Vienna office, plus drinks, protein bars and vitamins


• Equipment of your choice

Hiring Process

1. 15 min Intro Call with Talent Acquisition


2. Take-home case study


3. 30 min Skill Interview (walk us through your case)


4. 20 min Cultural Fit

How we hire?
We're AI-native, including in hiring. AI helps us to remain efficient, but people make every decision.
fonio is an equal opportunity employer. We hire for talent and ownership, whatever your background is.
Need an adjustment in the process? Just tell us.