Lead AI Go-to-Market Engineer

Hostaway; Wien; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Stock options

Career advancement opportunities

Dynamic international culture

Hands-on AI engineering exposure

Job summary

Hostaway is seeking a Lead AI GTM Engineer to design and deploy AI-powered solutions that accelerate our global marketing team. You will build agents, multi-step workflows, and integrations across marketing platforms, APIs, and internal systems to drive performance and ROI.

You will evaluate AI platforms, decide to buy/build, and communicate business impact to senior marketing leaders while staying hands-on with implementation and production workflows.

Qualifications

• Senior individual contributor role combining technical depth with GTM understanding.

Responsibilities

• Design, build, and deploy AI-powered solutions including agents and multi-step workflows.

Skills

AI agents

Agentic workflows

Full-stack builder

GTM fluency

API integration

Marketing tech

Economic judgment

Ambiguity navigation

Tools

HubSpot

Salesforce

Meta

Google

LinkedIn

Job description

• Hostaway is looking for a Lead AI GTM Engineer to build the systems, workflows, and AI-powered tools that make our global marketing team faster, smarter, and more effective
• This is a senior individual contributor role for someone who combines deep technical expertise with a strong understanding of how modern marketing teams operate
• You will work across Brand, Content, Demand Generation, Product Marketing, and Marketing Operations to identify where AI can improve performance, reduce manual work, and increase the quality and speed of execution
• You will decide where to buy, build, or automate; design and deploy agents and workflows; integrate AI into our marketing technology stack; and measure whether those solutions improve marketing performance and ROI
• This role requires both strategic thinking and hands-on execution
• You should be equally comfortable mapping a complex GTM workflow, evaluating a new AI platform, building an agent, connecting systems through APIs, and explaining the business impact to senior marketing leaders
• Design, build, and deploy AI-powered solutions, including agents, multi-step workflows, automations, and internal tools that solve real marketing problems
• For example, building a campaign builder that allows a marketer to input a brief, and the agentic workflow creates all of the assets, including versions and localizations, and connects to platforms like Meta/LinkedIn/Google to execute the ads in market
• Own build-vs-buy decisions by evaluating emerging AI and GTM platforms, testing their capabilities, and determining when to implement an existing solution versus build something custom
• Integrate AI agents and workflows with our marketing platforms, data sources, APIs, and internal systems
• For example, you can build an email automation workflow that connects to our platform to identify signals that would trigger an email cadence with all the branching logic, including writing the email, and connecting to HubSpot to deploy the email
• Establish AI evaluation and quality standards by testing accuracy, reliability, and output quality and continuously improving production workflows
• Optimize the economics of AI across token usage, API consumption, software costs, infrastructure, and human effort
• Stay ahead of emerging models, agent frameworks, platforms, and approaches, turning the most promising developments into practical advantages for Hostaway

Benefits

• Company stock options provided to every role
• Career advancement opportunities
• Dynamic international culture- AI engineering expertise: You have built AI agents and agentic workflows that have measurably improved team performance. This requires you to be comfortable working across models, APIs, orchestration frameworks, and coding environments such as Claude Code or similar tools
• Strong economic judgment: You understand the cost of automation and can evaluate tradeoffs between human effort, purchased software, API consumption, infrastructure, and token usage to choose the most efficient solution
• Platform integration expertise: You know how to connect systems. You have hands-on experience integrating platforms such as HubSpot, Salesforce, Meta, Google, and LinkedIn and creating reliable data flows between them
• Data acquisition expertise: You are comfortable using APIs, web scraping, and other methods to turn external data into structured inputs for marketing, competitive intelligence, targeting, and automation
• Able to navigate ambiguity: You can identify the highest-impact opportunities, make pragmatic decisions with incomplete information, and move quickly from idea to working solution without needing heavy process or a large team
• AI platform fluency: You have hands-on experience evaluating and implementing emerging AI and GTM platforms such as Qualified, Clay, Jasper, Copy.ai, HubSpot Breeze, or similar tools, and you can quickly determine if they solve real-world business problems
• Full-stack builder: Past engineering experience required, and you can independently design, build, deploy, and maintain AI-powered applications, agents, and multi-step workflows
• GTM fluency: You understand how modern B2B marketing works across brand, content, demand generation, product marketing, and marketing operations, and how those teams work together across the buyer journey and funnel