AI Growth Marketer

TourRadar; Wien; On-site; EUR 60,000 - 90,000; Full time

Job summary

TourRadar is seeking an AI-first marketer to own positioning and campaigns for our B2C products. You will lead the thinking on tone, content, and live assets, working with Claude Code and internal tools to accelerate marketing outcomes.

You will build scalable AI workflows to replace repetitive tasks, while maintaining rigorous measurement and a focus on driving bookings for our marketplace. This role reports to the Director of Lifecycle and CRM.

Qualifications

• Experience crafting and leading AI-first marketing strategies.
• Ability to define positioning, tone, and live content across channels.
• Strong measurement mindset with data-driven decision making.

Responsibilities

• Lead product marketing for B2C launches: positioning, messaging, and assets.
• Maintain momentum across emails, landing pages, social content, and reporting.
• Automate repetitive marketing tasks using AI workflows and agents.
• Measure campaigns end-to-end and drive bookings for the marketplace.

Skills

AI marketing

Product marketing

Brand messaging

Performance marketing

Data-driven decisions

Tools

Claude Code

AI workflows

CRM

Job description

About TourRadar

TourRadar is a Series D, venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform, we empower operators to manage, market, and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).

Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay? What activities are included? Are meals covered? Can I trust the operator?

TourRadar solves this by making the process seamless, intuitive, and centralized. We’ve partnered with 2,500+ trusted operators to offer over 50,000 adventures across 160+ countries, each with clear itineraries, verified reviews, and secure online booking. Since our founding in 2010, we’ve led the shift from offline to online, launching the industry’s first marketplace for multi-day tours. In 2021, we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers, operators, travel agents, and creators in one integrated tech ecosystem.

We’re proudly global, with a team representing over 30 nationalities and offices in Europe, North America, and Australia. At TourRadar, we’re committed to building world-class products and experiences - and to the people behind them. As we continue to scale, we’re on the lookout for talented individuals ready to help us shape the future of adventure travel.

Working at TourRadar isn’t just a job. It’s a true adventure, one where you can change the way people experience the world through travel.

Build it with AI. Watch it work for our travellers.

TourRadar is the marketplace for multi-day organised adventures. We've been rebuilding how the whole company works around AI, and marketing is leading the way. Our goal is simple: help more travellers book the trip of a lifetime, using AI in innovative ways to get there and moving beyond traditional channels.

Ever had an idea you knew would work, then watched it die on a backlog? That's why this role exists, and why you should be excited about it!

The Role

You’re an AI‑first marketer. AI and AI agents handle the repetitive work: drafting, research, data crunching and content variations. You own the thinking: positioning, taste, and what goes live. You'll work with Claude Code, our internal tools and whatever else you need to get the information you need quickly. You'll report to the Director of Lifecycle and CRM.

Intrigued? Read more below!

What Your Adventure will look like:

• Product marketing for TourRadar B2C launches: positioning, messaging, channel plans and the assets to go with them.
• Keep everyday marketing moving: emails, landing pages, social content, competitor checks and reporting.
• Help the wider marketing team find slow or repetitive marketing work and replace it with AI workflows or agents that people use every week.
• Measure everything. If we can't tell whether it worked, we didn't build anything. This role is grounded in driving bookings for our marketplace.

The kind of things you might build:

These are examples, not a fixed roadmap. The common thread is doing ten times more without ten times the effort, and you'll help decide what we build.

• 1,000 pages, not 100: where we'd normally hand‑build 100 landing and destination pages, build a way to create 1,000 at the same quality. AI does the heavy lifting, and you decide where a person needs to step in so nothing goes live that shouldn't.
• Messaging formed from travellers themselves: thousands of reviews and customer interviews turned into personas, messaging and social proof for every major destination, refreshed automatically.
• Campaigns that keep up with the traveller: CRM that adapts to the season and to each person's history, so a Peru booker hears about Patagonia instead of a generic newsletter.
• A launch kit in an afternoon: an agent that turns a product brief into first drafts of the landing page, emails and social posts, in every language we market in.
• Content that stays fresh: a workflow that spots outdated messaging on our destination pages and drafts the updates for review.
• Reporting that writes itself: a weekly summary of what's working across channels, in plain