German Content Marketing Lead — Growth & Performance

Jobtailor; Wien; Vor Ort; EUR 42.000 - 62.000; Vollzeit

Zusammenfassung

Jobtailor in Vienna, Austria is seeking a seasoned Content Marketing and Copywriting expert to drive German-speaking market messaging for B2B SaaS.

You will craft high-converting copy for Meta, Google, LinkedIn, and YouTube; build organic content strategies; collaborate with creators and influencers; and continuously optimize through user research and A/B testing. Fluent in German and English, you will shape product positioning and go-to-market messaging.

Qualifikationen

• 4+ years of experience in Content Marketing, Copywriting or Growth Marketing.
• Experience in B2B SaaS or another fast-growing software environment.
• Outstanding writing skills in German.
• Strong understanding of performance marketing and conversion-focused copy.
• Analytical mindset and a passion for experimentation.
• Native German and fluent English.

Aufgaben

• Own website and landing page copy for German-speaking market.
• Write high-performing copy for Meta, Google, LinkedIn and other paid channels.
• Script ad creatives for YouTube and Paid Social.
• Create and execute organic content strategies across social platforms.
• Collaborate with creators, customers and influencers to produce authentic content.
• Improve messaging through user research, A/B testing and performance insights.
• Help shape product positioning and go-to-market messaging.

Kenntnisse

Content Marketing

Copywriting

B2B SaaS Experience

Performance Marketing

User Research

Tools

Meta Ads

Google Ads

LinkedIn Ads

YouTube Ads

Jobbeschreibung

Jobtailor in Vienna, Austria is seeking a seasoned Content Marketing and Copywriting expert to drive German-speaking market messaging for B2B SaaS.

You will craft high-converting copy for Meta, Google, LinkedIn, and YouTube; build organic content strategies; collaborate with creators and influencers; and continuously optimize through user research and A/B testing. Fluent in German and English, you will shape product positioning and go-to-market messaging.